Brand Manager - 12 month contract (2 positions) at J.M. Smucker

Markham, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food & Beverage, Consumer Packaged GoodsIndustries

Requirements

Undergraduate degree or diploma
Minimum 2 years experience as an assistant brand manager
Strong communication skills
Strong project management skills
Strong creative problem-solving skills
Demonstrates proficiency in both strategic thinking and attention to detail

Responsibilities

Prepare and present ongoing business analyses leveraging multiple sources of data (consumption, shipment, financial, syndicated, custom) to explain variances and identify forward-looking opportunity/risk to planned share, sales and profit
Work with insights team to develop consumer and shopper research strategies and assets
Develop annual marketing communication plan and execute with excellence to drive awareness, consideration and conversion with consumers and shoppers, including creating the brief through to execution of initiatives in conjunction with internal and external agency stakeholders
Lead advertising creative, media, consumer and retail promotions and new product initiatives including post mortems and sales presentations
Actively contribute to annual business analysis in conjunction with cross functional team and identify key issues and opportunities
Lead development of annual strategies and business plans
Support sales team in joint business planning exercises as well as pricing, promotion and merchandising strategies inclusive of key customer presentations
Develop innovation strategy and multi-year pipeline
Lead innovation projects from concept to commercialization in conjunction with cross-functional team which includes regulatory, legal, project management, customer strategy, demand and supply
Lead label design projects in response to regulatory directives, product changes or artwork refreshes
Manage expenses within brand budget
Assume a leadership role in the management of the brand(s), setting the annual strategic direction including the development of annual business and marketing communications plans as well as building an innovation pipeline
Execute plans and product launches with excellence via strong project management, communication and collaboration abilities
Conduct ongoing evaluation of brand strategy leveraging strong analytical skills, course correcting as required to achieve sales, market share and profit targets