Brand & Service Design Lead
AbbottSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Entertainment, MediaIndustries
Requirements
- 6–8 years in brand design or art direction, with a multidisciplinary portfolio spanning digital, social, and campaign work
- Proven success leading complex, multi-stakeholder projects from concept to execution
- Exceptional visual design and systems thinking, with an eye for both big-picture ideas and pixel-level detail
- Fast, iterative, and comfortable turning feedback into stronger work
- Excellent communicator and partner in cross-functional, remote-first environments
- Self-directed, thrives in ambiguity, and eager to adopt new tools and approaches to push creative standards higher
Responsibilities
- Lead the launch of new MasterClass offerings by turning strategic briefs into bold, conceptual campaigns
- Design and deliver assets across the entire marketing funnel—from OOH and organic social to paid ads and product touchpoints
- Build scalable design systems, templates, and frameworks that drive consistency and efficiency
- Collaborate closely with cross-functional teams to optimize campaigns and ensure creative impact
- Evolve our visual identity across brand extensions and new products
Skills
Brand Design
Graphic Design
Creative Direction
Campaign Design
OOH Design
Social Media Design
Paid Ads Design
Product UI Design
MasterClass
Subscription-based platform for expert-led classes
About MasterClass
MasterClass offers a subscription-based streaming platform that allows users to access a variety of classes taught by experts in different fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, and Writing. Each class consists of around 20 video lessons, each lasting about 10 minutes, enabling users to learn at their own pace. The platform enhances the learning experience with high-quality visuals and practical demonstrations, along with downloadable workbooks to support the lessons. Unlike many other educational platforms, MasterClass focuses on providing insights from renowned professionals, making it appealing to those who want to learn from the best. The goal of MasterClass is to cater to lifelong learners and enthusiasts around the world, offering them the opportunity to gain knowledge and skills from top experts.
San Francisco, CaliforniaHeadquarters
2015Year Founded
$448.8MTotal Funding
SERIES_FCompany Stage
Education, Consumer GoodsIndustries
501-1,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Flexible Work Hours
Company Equity
Risks
Free educational content on platforms like YouTube increases competition for MasterClass.
Economic downturns may lead to reduced subscription renewals for MasterClass.
AI-generated content could diminish the perceived value of human-taught classes.
Differentiation
MasterClass offers celebrity-led courses, enhancing its appeal with renowned experts.
The platform provides cinematic visuals and hands-on demonstrations for an immersive experience.
MasterClass's diverse subjects cater to a global market of lifelong learners.
Upsides
Increased demand for online learning boosts MasterClass's potential user base.
The rise of smart TV usage expands MasterClass's reach through TV apps.
Growing interest in skill-based learning aligns with MasterClass's offerings.
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