Sr. Lifecycle Strategist, Audience Engagement
Newsweek- Full Time
- Junior (1 to 2 years)
Candidates should possess experience in journalism and international audience engagement, particularly with managing a news organization’s presence off-platform. Strong understanding of news trends, competitor analysis, and audience insights is essential, along with the ability to develop new strategies and workflows for evolving platforms.
As an Audience Editor, the individual will establish a vision for shaping and targeting journalism for different platforms, understand and develop new strategies, tools, and workflows as those platforms evolve, work with editors across the Seoul newsroom on how off-platform signals inform journalism, optimize journalism for search, promote it across social platforms, provide regular performance insights and signal story opportunities, lead The Times’s main off-platform presence, analyze data to share performance insights and coverage opportunities, develop and refine the voice of The Times on off-platform channels, build creative social native content, and partner with editors to workshop on-platform framing of articles.
Digital and print news organization
The New York Times provides news coverage, analysis, and opinion pieces on various topics such as politics, business, technology, and culture, catering to a global audience. Its products include both digital and print editions, which operate on a subscription-based model, generating revenue from over 10 million paid subscriptions. The company also earns income through advertising, including display ads and sponsored content. What sets The New York Times apart from competitors is its reputation for reliable journalism and in-depth reporting. Additionally, it offers specialized services like NYT Cooking, which enhances the value for subscribers. The goal of The New York Times is to deliver high-quality journalism while adapting to the changing media landscape.