Associate Manager, Hospitality Marketing - North at The Browser Company

Sonoma, California, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Wine, Hospitality, BeveragesIndustries

Requirements

BA in marketing, communications, hospitality, or related field preferred
3-5 years of direct-to-consumer or hospitality marketing experience required
Experience working with wine & spirits or other high-end hospitality environments highly preferred
Strong working knowledge within the Wine industry
Passionate about growing brands and developing partnerships to drive offerings and experiences on property
Strategic and creative thinker, ability to manage day-to-day implementation and ongoing optimization of marketing objectives
Excellent communication skills and cross-functional project management
Experience working with creative agencies a plus

Responsibilities

Lead development of annual on-property events calendar in collaboration with brand and wider DTC teams
Strategize and plan event and promotional on-property offerings that will help achieve both DTC sales and larger brand goals (e.g., club retention, off-peak traffic, new consumer acquisition)
Attend marquee on-property events to capture content to be used on social and other channels
Provide key details for and perform creative review of all hospitality marketing agency briefs (email, social, search, direct mail, website, etc.)
Ensure all technical details by promotion are accurately reflected across all marketing touchpoints
Capture organic, ongoing social content across the five properties
Partner with brand and agency teams to build weekly content calendar
Identify and prepare key experiences to feature
Partner with Brand team to plan, develop and produce on-site merchandise for sale across five properties
Collaborate with ecommerce team for online sales or giveaways of select merchandise
Monitor sales performance, identify top-performing items, opportunities for enhancements, and reorder needs
Partner with Brand team to develop and update on-site printed collateral (menus, tasting guides, posters, etc.)
Ensure brand standards are met and maintained at all consumer touchpoints
Identify and develop local partnerships to drive unique offerings and experiences on property
Partner with brand and DTC teams to activate partnerships in the tasting room and online

Skills

Event Planning

Marketing

Content Creation

Social Media

Brand Marketing

DTC Marketing

Project Management

Creative Direction

The Browser Company

Develops a user-friendly web browser

About The Browser Company

The Browser Company develops a web browser called Arc, which focuses on providing a more intuitive and organized online experience for users. Arc is designed to be user-friendly and efficient, aiming to improve how people interact with the internet compared to traditional browsers. Unlike many existing browsers, Arc seeks to streamline the browsing process, making it easier for users to manage their online activities. The Browser Company differentiates itself from competitors by targeting a more modern and simplified user experience, backed by a team of experienced professionals from notable tech companies. Their goal is to enhance the way users navigate the web, potentially disrupting the current browser market with their fresh approach.

New York City, New YorkHeadquarters

2019Year Founded

$133.1MTotal Funding

LATE_VCCompany Stage

Consumer SoftwareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Home Office Stipend

Paid Parental Leave

Risks

Arc's recent security vulnerability could undermine user trust and adoption.

Dia may face competition from established AI-integrated browsers like Microsoft's Edge.

The freemium model may limit revenue if premium features aren't compelling.

Differentiation

Arc offers a more personal and creative browsing experience than traditional browsers.

The Browser Company is led by seasoned tech professionals from Instagram, Tesla, and Google.

Arc's AI-powered features, like 'Call Arc', enhance user interaction and efficiency.

Upsides

The Browser Company raised $50 million, valuing it at $550 million.

Growing demand for personalized browsing experiences supports Arc's market entry.

The launch of AI-centric browser Dia could attract a wider audience in 2025.

Land your dream remote job 3x faster with AI

Try Jobo Free