Associate Director, PR & Communications at Hypebeast

Hong Kong

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Publishing, E-commerce, LifestyleIndustries

Requirements

8-10 years of progressive experience in public relations and corporate communications, with at least 5 years in a senior leadership role within a global organisation. In-house experience at a publicly traded technology company is highly desirable
Bachelor's degree in Communications, Journalism, Public Relations, or a related field
Proven experience developing and executing successful communication strategies across multiple international markets, with a deep understanding of the nuances of different media landscapes and cultural contexts
Exceptional communication skills as a gifted writer and speaker, able to distill complex information into clear, concise, and compelling messages. Fluency in both written and spoken English is essential; proficiency in other languages is a strong plus
Strong media relations acumen with a robust network of contacts across the global media landscape and a proven track record of securing high-quality media coverage
Demonstrable experience in successfully managing complex and sensitive communication issues with a calm and strategic approach (crisis management expertise)
Collaborative leader and team player with experience managing and mentoring a team of communication professionals and agency partners across different time zones
Strategic thinker who can connect communication initiatives to business objectives and is driven by measurable results (strategic & results-oriented)
Eligible to work in Hong Kong

Responsibilities

Develop and execute global communications strategy: Design and implement a comprehensive, multi-channel communications strategy that aligns with business objectives and enhances corporate reputation globally, including creating compelling narratives and ensuring message consistency across all regions
Lead global media relations: Serve as a primary spokesperson, cultivate strong relationships with top-tier international media, market leaders, and high-profile influencers (including celebrities and key opinion leaders), and proactively identify and secure high-impact media opportunities
Navigate complex issues & crisis communications: Lead crisis communication efforts, developing and executing strategies to protect the company's reputation in challenging situations
Drive executive communications & thought leadership: Partner with senior leadership to develop public profiles through media training, speaking engagements, and crafting compelling thought leadership platforms
Manage a global network: Oversee global network of PR agencies, ensuring they deliver exceptional results and provide a strong return on investment
Champion internal communications: Develop and execute an internal communications program to foster a vibrant and informed internal culture that engages and aligns global teams with the company's mission and values
Data-driven insights: Measure the impact of PR and communications efforts using data and analytics to refine strategies and demonstrate value to the business

Skills

Communications Strategy

Media Relations

Crisis Communications

Executive Communications

Thought Leadership

Internal Communications

PR Agency Management

Influencer Relations

Hypebeast

E-commerce platform for men's fashion and streetwear

About Hypebeast

HYPEBEAST is an online platform that specializes in men's contemporary fashion and streetwear, offering a variety of products like clothing, footwear, and accessories. It combines e-commerce with editorial content, providing articles and features on fashion, culture, and lifestyle to engage its young, urban audience. HYPEBEAST stands out by featuring limited-edition collaborations and capsule collections, while generating revenue through product sales and advertising. The company's goal is to be the leading destination for men’s fashion and streetwear, delivering both products and insightful content.

None, Hong KongHeadquarters

2005Year Founded

$857KTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Risks

Direct-to-consumer strategies by brands could reduce Hypebeast's e-commerce market share.

Fast fashion's quick turnaround times challenge Hypebeast's exclusive item sales.

Ad-blocking technology may reduce the effectiveness of Hypebeast's advertising revenue stream.

Differentiation

Hypebeast combines e-commerce with editorial content, creating a unique dual business model.

The platform offers exclusive collaborations and limited-edition collections, attracting fashion-forward consumers.

Hypebeast serves a young, urban demographic deeply engaged with contemporary culture and fashion.

Upsides

Increased interest in sustainable fashion boosts demand for eco-friendly streetwear on Hypebeast.

Virtual fashion shows create opportunities for Hypebeast to engage audiences with innovative content.

Collaborations with gaming companies expand Hypebeast's audience and market reach.

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