Associate Director of Creator Management at Rockstar Games

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

5+ years professional experience managing Creator relationships and initiatives
Working knowledge of leading social media platforms (X, Instagram, Facebook, YouTube, TikTok)
BA/BS degree
Outstanding communication and interpersonal skills
Excellent organizational skills
Strong ability to organize and prioritize workload, handling multiple projects simultaneously
Ability to work independently, prioritize tasks, and take initiative
Passion for video games and community engagement

Responsibilities

Lead organic and paid Creator efforts across all Rockstar Games products
Develop documentation and implement strategic plans aimed at promoting and growing the Rockstar Games Creator community
Present strategic proposals, project outlines, and outcomes to leadership
Work with cross-functional teams to align Creator campaigns with broader marketing goals and other internal initiatives
Serve as a point of contact for Creators
Constantly be on the lookout for ways to nurture, engage and grow our Creator community
Participate in internal play sessions, brainstorms, and meetings

Skills

Key technologies and capabilities for this role

Creator ManagementSocial MediaX (Twitter)InstagramFacebookYouTubeCommunity ManagementSentiment AnalysisStrategic PlanningCampaign ManagementMarketingContent Strategy

Questions & Answers

Common questions about this position

Is this position remote or in-office?

This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan.

What experience is required for this role?

Candidates need 5+ years professional experience managing Creator relationships and initiatives, along with a BA/BS degree.

What skills are essential for the Associate Director of Creator Management position?

Required skills include working knowledge of leading social media platforms (X, Instagram, Facebook, YouTube, TikTok), outstanding communication and interpersonal skills, excellent organizational skills, and the ability to work independently while prioritizing tasks.

What is the company culture like at Rockstar Games?

Rockstar offers an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry on large-scale creative projects.

What should I include in my application for this role?

A cover letter is required, and you should apply with a resume and cover letter demonstrating how you meet the skills above.

Rockstar Games

Develops and publishes popular video games

About Rockstar Games

Rockstar Games develops and publishes popular video games, focusing on creating immersive experiences for gamers on platforms like Xbox, PlayStation, and PC. Their games, such as "Grand Theft Auto" and "Red Dead Redemption," are known for their engaging storytelling, impressive graphics, and gameplay mechanics. Rockstar generates revenue through game sales, both physical and digital, as well as in-game purchases and downloadable content, which provide ongoing income after the initial sale. They also engage in licensing deals and merchandise related to their game franchises. What sets Rockstar apart from competitors is their commitment to high-quality game development and continuous investment in research to enhance gaming technology. The company's goal is to deliver exceptional gaming experiences that captivate a global audience.

New York City, New YorkHeadquarters

1998Year Founded

$5MTotal Funding

ACQUISITIONCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health Insurance

Company Equity

Performance Bonus

Flexible Work Hours

Risks

Frequent game content leaks could undermine marketing strategies and financial outcomes.

Delayed PC releases, like GTA VI, might frustrate PC gamers and affect sales.

High expectations for GTA VI could lead to backlash if not met.

Differentiation

Rockstar Games develops high-quality, immersive games with strong storytelling and graphics.

The company uses its proprietary Rockstar Advanced Game Engine (RAGE) for game development.

Rockstar Games has a diverse portfolio, including GTA, Red Dead, and Max Payne.

Upsides

Cross-platform play and cloud gaming trends enhance Rockstar's game accessibility.

User-generated content and modding communities extend game lifecycles and engagement.

AI integration in games enhances NPC behavior and immersive experiences.

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