Associate Director, Analytics & Insights at Kick

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Life Sciences, Healthcare, Health MarketingIndustries

Requirements

Bachelor's or Master’s degree in Statistics, Mathematics, Economics, Computer Science, or a related field. MBA or advanced degree is a plus
A minimum of 8 years of experience in analytics, with a focus on media performance tracking, marketing mix modeling (MMM), and ROI analysis
Proven experience with healthcare/pharmaceutical data is highly advantageous
Excellent communication and presentation skills, with the ability to articulate complex concepts to non-technical stakeholders
Proven expertise in designing and implementing measurement frameworks, predictive models, and KPI systems for marketing and media campaigns
Strong proficiency with analytical tools and platforms such as SQL, Python, R, Tableau, Power BI, or similar
Experience with data visualization and storytelling, translating complex analyses into actionable insights for both technical and non-technical audiences
Proven experience in marketing analytics, including customer segmentation, attribution modeling, and campaign analysis
Knowledge of digital marketing channels, advertising platforms, and customer journey mapping
Solid understanding of media channels, including digital, traditional, and emerging platforms, and their respective measurement methodologies
Familiarity with agile methodologies and project management tools (e.g., Confluence, Jira, etc.)
Demonstrated ability to lead and develop high-performing analytics teams in a fast-paced environment
Demonstrated leadership capabilities, with a track record of mentoring

Responsibilities

Lead the development and execution of analytics strategies across multiple client projects
Translate complex data sets into clear, actionable insights for internal teams and clients
Oversee the design and implementation of measurement frameworks, data models, KPIs, and media performance tracking processes
Manage a talented team of analysts, fostering an environment of continuous learning and growth
Design and execute predictive models to assess the impact of marketing activities, enabling clients to make data-driven investment decisions and maximize ROI
Develop and maintain systems for monitoring and reporting on media campaign performance, ensuring alignment with client goals and optimizing ROI
Collaborate with cross-functional teams to ensure data accuracy, actionable insights, and consistency across all platforms
Partner with clients to understand their challenges and tailor analytics solutions to their unique needs, with a focus on actionable insights from media performance data
Stay abreast of the latest industry trends and technologies, incorporating innovative analytics and media tracking approaches to deliver results

Skills

Data Analysis

Predictive Modeling

Data Modeling

KPIs

Media Performance Tracking

ROI Analysis

Analytics Strategies

Measurement Frameworks

Kick

Financial management for small businesses and creators

About Kick

Kick.co helps small business owners, freelancers, and creators manage their finances more effectively. The company offers a range of services that simplify bookkeeping, maximize tax deductions, and provide cash back opportunities. Users connect their debit or credit cards to Kick.co's platform, which automatically categorizes their business income and expenses, saving them significant time and reducing audit risks. Kick.co operates on a subscription model, providing both automated and human-assisted support, ensuring users receive timely and personalized financial advice. Unlike traditional banks, Kick.co partners with Blue Ridge Bank N.A. to offer banking services. The goal of Kick.co is to help its users save time and money, with the average member saving around $15,452 annually through tax deductions and cash back, while also fostering a community for sharing financial tips.

Palo Alto, CaliforniaHeadquarters

2021Year Founded

$8.8MTotal Funding

SEEDCompany Stage

FintechIndustries

11-50Employees

Benefits

Paid Vacation

Company Equity

Risks

Increased competition from new AI-driven bookkeeping startups.

Sudden influx of users may strain Kick's resources and service quality.

Dependence on Blue Ridge Bank N.A. for banking services poses potential risks.

Differentiation

Kick offers a unique social banking platform for crowdsourcing tax deductions.

The platform automates bookkeeping, saving users 40 to 80 hours annually.

Kick combines AI-driven advice with human-assisted support for personalized financial management.

Upsides

Kick can capture market share from Bench's 12,000 former clients.

Recent $9 million funding supports growth and AI-driven financial solutions.

Increased demand for automated bookkeeping due to Bench's shutdown.

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