Associate, Creative at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, Beauty, AdvertisingIndustries

Requirements

At least 1+ years experience in creative strategy, marketing/advertising, or creator marketing
A keen eye for design and experience creating visually compelling slide decks
Strategic thinking skills with an understanding of how to create engaging, high-performing content across all major social media platforms
Stay up to date on industry trends, emerging technologies, and best practices in advertising and copywriting
Comfortable navigating the nuances of developing creative copy for beauty brands
Insanely strong communicator with presentation skills that command attention
Strong writing skills
Bias for action and don’t wait to improve team’s output
Comfortable creating organization and processes where none may already exist
Bachelor’s Degree or equivalent experience
Startup experience is strongly preferred
Extremely proficient in Google Slides and PowerPoint
Driven by a passion for the beauty industry and a proven expertise in cosmetics, haircare, hair color, and nail care

Responsibilities

Generate innovative and compelling advertising concepts that align with beauty brand briefs and objectives
Brainstorm ideas and develop unique campaign concepts
Adeptly craft persuasive and engaging copy and visual concepts for various proposals and campaigns
Ensure that the messaging resonates with the target audience and effectively communicates the brand's message and value proposition
Create content that tells a story and connects with consumers on an emotional level
Conduct research to gather information about target audiences, market trends, and competitors
Work closely with Strategy and Creator Management teams to develop integrated campaigns that align with the overall creative vision
Ensure that all messaging maintains brand consistency and adheres to the brand’s guidelines
Contribute to the creative development process by providing ideas, insights, and input during brainstorming sessions and creative reviews
Spearhead the development of compelling copy for dynamic campaigns serving Fortune 500 brands
Harmonize client objectives with insights-driven creativity, crafting resonant concepts that invigorate creator campaigns
Lead the creative strategy to deliver top-tier creator marketing campaigns

Skills

Copywriting

Creative Strategy

Campaign Development

Influencer Marketing

Beauty Industry

Cosmetics

Haircare

Nail Care

Market Research

Brand Messaging

TikTok

Instagram

Facebook

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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