Associate Audience Editor, Video at The New York Times

London, England, United Kingdom

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Journalism, MediaIndustries

Requirements

Previous experience in journalism or with a media company or other relevant organization, ideally with a proven track record and experience in audience engagement
Demonstrated understanding of all mainstream and some emerging social channels
Proven project management skills
Ability to interpret video data into actionable feedback
Commitment to The New York Times mission and values
Ability to write in an engaging, smart tone that feels native to social media and still consistent with The New York Times' voice and editorial standards (preferred)

Responsibilities

Support video rollout plans across on-site and off-platform channels, coordinating with video journalists and senior producers to support video initiatives across the desk's video projects, including visual articles, visual investigations, and videos featuring reporters on camera
Optimize headlines, descriptions, and metadata to enhance searchability and discovery; tailoring copy to fit platform styles while maintaining editorial integrity
Implement social distribution plans with video journalists and producers to maximize the reach and impact of our video journalism
Work on coverage plans for tentpole events
Work closely with key editorial and audience teams—including search, social, community, homepage, notifications, and newsletters—to align coverage strategies and ensure a cohesive rollout of all of our video projects across platforms
Track and analyze competitors' video performance in breaking news and major stories, identifying insights to help benchmark and refine our approach
Partner with the Editor, Video Audience to analyze data and signals that shape how we present stories across platforms; deliver actionable daily, weekly, and monthly reports
Collaborate with Video's Operations Director to identify video projects for award submissions and provide audience impact reports
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world

Skills

Video Distribution

Audience Analysis

YouTube

TikTok

Social Media Platforms

Engagement Metrics

Competitive Analysis

Reporting

Video Rollout Strategies

The New York Times

Digital and print news organization

About The New York Times

The New York Times provides news coverage, analysis, and opinion pieces on various topics such as politics, business, technology, and culture, catering to a global audience. Its products include both digital and print editions, which operate on a subscription-based model, generating revenue from over 10 million paid subscriptions. The company also earns income through advertising, including display ads and sponsored content. What sets The New York Times apart from competitors is its reputation for reliable journalism and in-depth reporting. Additionally, it offers specialized services like NYT Cooking, which enhances the value for subscribers. The goal of The New York Times is to deliver high-quality journalism while adapting to the changing media landscape.

New York City, New YorkHeadquarters

1850Year Founded

$600.2MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

5,001-10,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Legal challenges from AI companies could strain financial resources.

Internal conflicts over editorial policies may affect staff morale and integrity.

Collaborations may lead to conflicts over editorial control and revenue sharing.

Differentiation

The New York Times has won 98 Pulitzer Prizes, more than any other newspaper.

It offers specialized services like NYT Cooking, enhancing subscriber value.

The company boasts over 10 million paid subscriptions, leading in digital news.

Upsides

Increased demand for audio content boosts The New York Times' podcast offerings.

Growing interest in climate change topics can expand The New York Times' readership.

The popularity of newsletters strengthens subscriber relationships and engagement.

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