Assistant Marketing Manager at Logitech

Taipei, Taiwan

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Consumer ElectronicsIndustries

Requirements

3-5 years of marketing experience in consumer products, gaming, or electronic devices (preferred)
Experience delivering insights-based consumer communications and media plans to drive business and brand goals
Innovative, fast-learning, collaborative, and keen on markets
Behaviors: Be Yourself, Be Open, Stay Hungry and Humble, Collaborate, Challenge, Decide and just Do

Responsibilities

Contribute to raising overall gaming growth, especially focusing on key series – PRO, Sim & Race series’ business and market share growth
Create and execute result-driven marketing campaigns tailored to business goals
Align marketing plans with brand vision, ensuring consistency and engagement
Plan, manage, and oversee multi-channel 360 marketing campaigns on both online and offline channels; manage multi-media such as digital, social media, print, etc
Track and measure campaign performance with relevant KPIs, making necessary optimizations to maximize return on investment (ROI)
Collaborate with cross-functional teams, such as sales, creative team, and external agencies and vendors for marketing assets creation and backend operations
Manage projects, analyze gaming market trends, and oversee campaigns while contributing strategically to overall business growth

Skills

Marketing Campaigns

Market Analysis

Gaming Industry

Project Management

Social Media

Digital Marketing

Campaign KPIs

ROI Optimization

Cross-Functional Collaboration

Consumer Insights

Media Planning

Brand Strategy

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

Comprehensive medical, dental, and vision

Life insurance, and short- and long-term disability

Flexible spending accounts for health care, dependent care and commuter expenses

Generous paid time off and holidays

Employee Assistance Program

Wellness programs and gym/sport benefits & discounts

Company social events

Logitech product discounts

Tuition reimbursement plan

Fun environment - take a break and play a game!

Retirement plan benefits

Risks

Increased competition from brands like Razer and Corsair in gaming peripherals.

Supply chain vulnerabilities affect availability of crucial semiconductor components.

Stricter EU environmental regulations may increase production costs for Logitech.

Differentiation

Logitech's diverse brand portfolio caters to various consumer and enterprise needs.

The company is recognized for its innovative design and user experience focus.

Logitech's commitment to sustainability enhances its brand reputation.

Upsides

Growing demand for remote work solutions boosts sales of webcams and headsets.

The gaming industry's growth supports increased sales of Logitech's gaming peripherals.

Rising content creation platforms drive demand for Logitech's streaming equipment.

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