Assistant Manager, SEO and Content at The Walt Disney Company

Minato-ku, Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Media, StreamingIndustries

Requirements

Analytical mind-set
Strategic thinker
Effective relationship builder
Collaborative

Responsibilities

Manage the site with the global team and provide input to ensure maximum conversion opportunities
Create and maintain a rich editorial calendar for Explore Disney+ Japan website, based on local trends, content slate, and local business priorities
Coordinate the localization and syndication of global articles, working with local SEO agency to tailor titles, copy, and content to local preferences
Project manage asset creation with the APAC Design team to deliver materials for desktop, tablet, and mobile devices based on strict design and brand guidelines
Manage the local review and approval processes for all new pages and articles with all relevant stakeholders and leaders, including PR, Creative, and Legal, as needed
Publish articles via internal CMS system for Japan, SG and ANZ
Manage dashboards and reporting for local market site performance
Ensure operational efficiency throughout the entire publishing process
Partner with the global SEO team to ensure all pages are optimized for organic search performance
Perform keyword research for local articles and translated syndicated articles
Work with SEO platforms to track keywords and measure performance
Partner with wider Growth Marketing functions as well as Brand and Awareness teams for ongoing promotion of the Japan Explore Disney+ site and articles

Skills

Key technologies and capabilities for this role

SEOContent MarketingPerformance MarketingDigital AnalyticsCustomer AcquisitionSubscriber RetentionContent ProgrammingMarket Research

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What are the main responsibilities of this role?

The role involves managing the site with the global team, creating and maintaining an editorial calendar for Explore Disney+ Japan, coordinating localization of global articles with a local SEO agency, and project managing asset creation with the APAC team.

What is the team structure like for this position?

The SEO Specialist will report to the Senior Manager, Performance Marketing, and work with the global team, local SEO agency, and APAC team, as part of the Performance & Lifecycle Marketing team focused on Disney+ subscriber growth in Japan.

What kind of experience makes a strong candidate for this role?

Strong candidates will have SEO expertise, experience in editorial content strategy, project management skills for coordinating with agencies and global teams, and knowledge of local Japanese trends and content localization.