Manage the site with the global team and provide input to ensure maximum conversion opportunities
Create and maintain a rich editorial calendar for Explore Disney+ Japan website, based on local trends, content slate, and local business priorities
Coordinate the localization and syndication of global articles, working with local SEO agency to tailor titles, copy, and content to local preferences
Project manage asset creation with the APAC Design team to deliver materials for desktop, tablet, and mobile devices based on strict design and brand guidelines
Manage the local review and approval processes for all new pages and articles with all relevant stakeholders and leaders, including PR, Creative, and Legal, as needed
Publish articles via internal CMS system for Japan, SG and ANZ
Manage dashboards and reporting for local market site performance
Ensure operational efficiency throughout the entire publishing process
Partner with the global SEO team to ensure all pages are optimized for organic search performance
Perform keyword research for local articles and translated syndicated articles
Work with SEO platforms to track keywords and measure performance
Partner with wider Growth Marketing functions as well as Brand and Awareness teams for ongoing promotion of the Japan Explore Disney+ site and articles
Skills
SEO
Content Marketing
Performance Marketing
Digital Analytics
Customer Acquisition
Subscriber Retention
Content Programming
Market Research
The Walt Disney Company
Leading producers & providers of entertainment and information