Art Director, Social at Critical Mass

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Advertising, Social MediaIndustries

Requirements

4+ years of formal education and 3+ years of experience in design and interactive media
Deep knowledge of social platforms and how to execute effectively within each (TikTok, Instagram, Facebook, LinkedIn, YouTube, etc.)
Strong design portfolio with social media work samples
Experience leading a team of designers, production specialists, writers, and content creators
Experience meeting clients and presenting your work
Experience with strategic brainstorming, campaign development, creative brief development, and creative execution
Multi-hyphenate creative capabilities: proficiency across graphic design, photography, video editing, and copywriting—particularly within social media formats
A proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
Strong organizational skills with the ability to manage multiple projects simultaneously and a motivated dedication to the creative team
Proficiency with Mac OS, Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma, and understanding of motion design and video production workflows
Leadership abilities to foster learning and excellence among team members
Illustration skills in both electronic and traditional media
Proven ability to build and maintain a brand presence across digital platforms
Collaborative spirit: you prefer to elevate your teammates' ideas and work together to strengthen creative solutions—no "hero ball" here

Responsibilities

Develop and communicate creative concepts optimized for social platforms while directing and delegating to core creative services disciplines
Directly contribute to project design and development including creating storyboards, initial graphic concepts, mockups, prototypes, and provide QA of all creative deliverables
Balance strategic development with client business objectives and platform-specific requirements
Mentor and coach teams through project development and performance management
Build relationships with clients, partner agencies, photographers, illustrators, influencers, and production vendors
Contribute to the innovative development of the creative department's social capabilities
Lead and partner with designers, production artists, content creators, writers, and social strategists
Participate in strategic brainstorming, campaign development, creative brief development, and creative execution with a social-first mindset
Stay at the forefront of social platform trends and translate platform strategies into curated executions for each channel (TikTok, Instagram, Facebook, LinkedIn, YouTube, etc.)
Iterate on creative concepts with resilience and resourcefulness, embracing feedback and continuously refining ideas until landing on something truly unique

Skills

Art Direction

Social Media Design

Storyboarding

Graphic Design

Prototyping

TikTok

Instagram

Creative Strategy

Team Leadership

Mentoring

Client Relationship Management

Campaign Development

Trend Analysis

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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