Art Director Design at Target

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, MarketingIndustries

Requirements

Ability to think conceptually and strategically
Proficiency in concepting, art/photo directing, and designing creative work across platforms (video, broadcast, print, digital, social media, experiential, in-store, target.com, e-mail, promotions, activations)
Knowledge of Target's brand voice, visual identity, and design standards
Experience translating creative briefs and strategic direction into visual concepts
Ability to stay current with retail, style (fashion, home, beauty, décor), food & beverage, cultural, art, graphic, and tech trends
Awareness of competitive work and design systems
Understanding of the Target brand, Target experience, and guests

Responsibilities

Concept, art/photo direct, and design creative work across multiple channels and platforms
Collaborate to execute projects by ideating, photo art directing, designing, and managing production details
Develop visually compelling creative that addresses marketing communication goals and business objectives
Maintain consistency with Target's brand voice, visual identity, and design standards across all touchpoints
Translate creative briefs and strategic direction into compelling visual concepts and executions
Co-create with associate creative directors, copywriters, strategists, planners, designers, and cross-functional partners
Champion innovative thinking and contribute fresh ideas to creative development
Work effectively within a team environment to deliver high-quality creative solutions
Participate in brainstorming sessions and contribute to conceptual development of campaigns
Build and maintain productive working relationships across Marketing, Communications, and other business teams
Stay current with trends and apply insights to projects
Reference competitive work and design systems to enhance projects
Deepen understanding of the Target brand and apply to creative output
Support the Target brand in helping families discover offerings

Skills

Art Direction

Graphic Design

Branding

Visual Storytelling

Marketing Design

Digital Media

Creative Strategy

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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