APAC Social Media Analytics - Agency Partner Scope of Services and Deliverables at OLIVER Agency

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, Social MediaIndustries

Requirements

Senior/Expert/Team-lead level experience in social media and video platform analytics (e.g., X, Meta, YouTube, TikTok) for owned and earned content

Responsibilities

Utilize social data to uncover actionable insights that inform business, marketing, and social decisions
Collect social data using industry-standard listening and management tools (e.g., Brandwatch, Sprinklr, Tubular)
Apply boolean logic, including proximity and search order commands, for precise data retrieval
Leverage Natural Language Processors (NLPs) to decipher sentiment accuracy and sentiment subjects
Localize keywords for the development of complex boolean queries
Build and maintain social audiences for focused monitoring and insights generation
Develop strategies for identifying trends and searching for relevant topics
Provide analysis to track and assess rapid escalation scenarios
Implement crisis alert reporting with clear and concise communication to various management levels
Perform quantitative and qualitative analysis, translating data into actionable insights with business-relevant conclusions
Extract insights from data and communicate/present key findings effectively to non-technical audiences
Synthesize, track, and organize data into clear visual formats
Develop and maintain a clear, consistent set of documents and protocols for effective communication of crisis management, business insights, and learnings to stakeholders
Manage and own insights and measurement roadmaps and plans in collaboration with internal stakeholders and external agencies
Apply in-depth knowledge of owned social analytics (native and third-party) for impact measurement, optimization modeling, and strategic planning audits
Integrate multiple datasets (e.g., social, first-party behavioral data, trackers, syndicated data, primary research) to provide a holistic view across various YouTube business areas
Proactively identify operational gaps within social analytics processes and recommend solutions
Coordinate and track project requests between the agency and internal teams
Manage projects effectively to ensure smooth execution and delivery
Prepare comprehensive briefs for agencies
Review agency-executed projects and reports to ensure reporting and analysis integrity
Develop issue alerts, dashboard integrations, and historical data access through knowledge of social APIs and server-side storage
Write scripts and functions within data housing platforms to process and analyze data from multiple data sources, including index/match and sumproduct functions

Skills

Key technologies and capabilities for this role

Social Media AnalyticsBrandwatchSprinklrTubularBoolean LogicNatural Language ProcessingNLPSentiment AnalysisSocial ListeningTrend AnalysisData CollectionAudience Building

Questions & Answers

Common questions about this position

Is this role remote or does it require office work?

The role is remote and located in India.

What tools will I use for social data collection and analysis?

You will collect social data using industry-standard listening and management tools such as Brandwatch, Sprinklr, and Tubular.

What key analytical skills are needed for this position?

Key skills include utilizing boolean logic for data retrieval, leveraging Natural Language Processors for sentiment analysis, performing quantitative and qualitative analysis, and extracting actionable insights from data.

What is the salary or compensation for this role?

This information is not specified in the job description.

What experience makes a strong candidate for this role?

Strong candidates have experience in social data analysis, building complex boolean queries, using NLP for sentiment analysis, crisis management reporting, and presenting insights to non-technical audiences.

OLIVER Agency

Creates customized in-house marketing agencies

About OLIVER Agency

OLIVER specializes in creating and managing customized in-house agencies and marketing ecosystems for brands, achieving an average of 30% savings on marketing spend. They leverage the Oliver Marketing Gateway technology and collaborate with The Brandtech Group to integrate external capabilities into clients' operations.

151 Rosebery Ave, London EC1R 4AB, UKHeadquarters

2004Year Founded

M_AND_ACompany Stage

ConsultingIndustries

1,001-5,000Employees