Analytics Engineer (GA4, GTM, GBQ, JS) at Viseven

Medellín, Antioquia, Colombia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceutical, Life Sciences, MarTechIndustries

Requirements

Google Analytics 4 certification with 1+ years managing end-to-end GA4 projects
1-2 years GTM experience, including architecting tagging strategies and delivering measurable results
1-2 years of GitHub experience with strong version control and deployment skills
Experience with Google BigQuery and GA4 data schema
1+ years of SQL experience; BigQuery optimization a plus
1+ years of JavaScript experience, especially with data Layer and OOP principles
Competitive Advantages
Experience with Google Cloud analytics products (Dataform, Cloud SQL Server, Cloud Orchestrator)
Familiarity with Segment for managing sources and destinations
Experience with AWS or Google Cloud Platform environments
Adobe Experience Manager (AEM) tools: Adobe Analytics, Customer Journey Analytics, Adobe Real-Time CDP

Responsibilities

Design and implement custom event tracking to capture key user interactions using GA4’s event-based model
Configure GA4 properties for event collection and integrate with Google BigQuery
Analyze GTM-collected data to identify trends, insights, and optimization opportunities
Troubleshoot and resolve GA4 tracking issues, collaborating with development and product teams
Architect and maintain robust data layers for reliable, scalable tracking
Deploy and manage tracking tags (GA4, marketing pixels, etc.)
Write custom JavaScript for advanced triggers and complex tracking scenarios
Use GTM workspaces and environments to ensure version control and best practices
Oversee GTM projects from requirements to implementation and QA
Integrate CMP logic and ensure tracking complies with GDPR, CCPA, and related regulations
Implement and maintain Google Consent Mode logic for Google Tags
Build and maintain internal Looker Studio dashboards
Validate data accuracy and collaborate with stakeholders on insights and KPIs
Use GitHub for version control following branching and deployment best practices
Implement and manage tracking code in various frameworks (Laravel, WordPress, React, etc.)
Debug HTML, CSS, and JavaScript for tracking-related changes
Maintain clear documentation for GTM/GA4 setups, data layers, and workflows

Skills

Key technologies and capabilities for this role

GA4GTMGoogle BigQueryJavaScriptevent trackingdata layerGoogle Analytics

Questions & Answers

Common questions about this position

What are the working hours for this Analytics Engineer role?

The working hours are 9 AM - 5 PM EST, Monday through Friday.

What technical skills are required for this position?

Key skills include expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), Google BigQuery, custom JavaScript for tracking, data layer architecture, and GitHub for version control. Experience with frameworks like Laravel, WordPress, and React is also needed.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What experience makes a strong candidate for this Analytics Engineer role?

Strong candidates have experience designing GA4 event tracking, architecting GTM data layers, writing custom JavaScript, ensuring GDPR/CCPA compliance, building Looker Studio dashboards, and using GitHub in various web frameworks.

Viseven

Digital marketing services for life sciences

About Viseven

Viseven offers digital marketing services tailored for life sciences and pharmaceutical companies, helping them create and manage content for various channels like email and social media to engage healthcare professionals. They utilize artificial intelligence and machine learning to optimize communication strategies, determining the best times to send messages and measuring engagement metrics. Unlike competitors, Viseven provides customized solutions for clients at any stage of digital marketing maturity. Their goal is to enhance marketing efficiency and effectiveness, enabling pharmaceutical companies to save time and resources while improving their outcomes.

Bridgewater Township, New JerseyHeadquarters

2009Year Founded

GROWTH_EQUITY_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

501-1,000Employees

Risks

Increased competition from AI-driven MarTech providers threatens market share.

Rapid AI advancements may require significant investment to maintain competitiveness.

Expansion into India may expose Viseven to geopolitical and regulatory challenges.

Differentiation

Viseven specializes in MarTech services for Pharma and Life Sciences industries.

They offer AI and ML-driven solutions for optimized marketing strategies.

Viseven provides end-to-end solutions for clients at any digital maturity level.

Upsides

Viseven's partnership with Aprimo enhances digital asset management capabilities.

Expansion into India opens new growth opportunities in emerging markets.

Private equity backing from Horizon Capital supports strategic growth initiatives.

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