Analyst, Digital Marketing at Match Group

Los Angeles, California, United States

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$66,000 – $80,000Compensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, TechnologyIndustries

Requirements

1+ years of digital marketing experience or recent graduate
Analytical mindset and relentless drive for performance to optimize digital marketing campaigns for maximum efficiency and effectiveness
Advanced knowledge of Excel
Hands-on experience running media buys across platforms: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Google, YouTube

Responsibilities

Support marketing strategy, planning, and execution across all paid digital media platforms
Scale and optimize paid marketing campaigns across major and emerging digital media channels
Contribute to the marketing creative process and execute tests to drive creative performance learnings
Analyze data and share performance results and actionable opportunities with the broader marketing team

Skills

Excel

Facebook Ads

Instagram Ads

Google Ads

YouTube Ads

TikTok Ads

Snapchat Ads

Pinterest Ads

LinkedIn Ads

Twitter Ads

Paid Media

Campaign Optimization

Digital Analytics

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Dallas, TexasHeadquarters

1986Year Founded

$400MTotal Funding

IPOCompany Stage

Consumer Software, Social ImpactIndustries

1,001-5,000Employees

Benefits

Medical/Dental/Vision Insurance

Charitable Matching Program

Retirement Matching Funds

Training and Education Allowance

Performance Bonuses

Mental Health Counseling

Risks

Increased competition from AI-driven dating apps may draw users away.

Privacy concerns and data breaches could impact reputation and operations.

Free dating apps with innovative features may pressure Match Group's pricing models.

Differentiation

Match Group offers nearly 50 brands catering to diverse dating communities.

The company generates revenue through subscription, transaction, and advertising models.

Match Group operates globally, available in over 200 countries and 40 languages.

Upsides

Increased interest in AI-driven matchmaking enhances user experience and engagement.

Growing trend of VR integration offers immersive dating experiences.

Rising demand for niche platforms caters to specific interests and communities.

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