Analyst Ad Tech at Target

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Advertising TechnologyIndustries

Requirements

Demonstrates excellent communication skills and a strong ability to grasp new concepts quickly
Maintains a high level of attention to detail and accuracy in all aspects of work
Capable of working independently with minimal supervision, showing ownership and accountability
Brings a solution-oriented mindset and a proactive, can-do attitude to overcome challenges
Possesses strong time management and organizational skills, with the ability to prioritize effectively in a fast-paced environment
Self-motivated and results-driven, with a strong desire to execute and deliver high-quality outcomes
Able to multitask and manage multiple concurrent projects while maintaining focus and composure under pressure
Comfortable collaborating across diverse teams

Responsibilities

Co-create the product roadmap and help prioritize enhancements/new product launches
Be an expert of the backend of our tools and platforms and be the first line for troubleshooting
Partner with Product, Business Transformation, PM, Creative, T&O│MP (as needed), and cross-functional teams to support test planning and commercialization activities
Execute testing of new ad products or product enhancements from a media ops standpoint and accurately document results, issues, and risks
Understand and articulate risks, feedback and success KPIs in a timely manner to stakeholders and leadership
Be the liaison between business and product to ensure new product launches are being looked at holistically keeping in mind our LRP and the best interest of the team
Be a critical partner in providing the final signoff for new product commercialization/new automation rollouts
Assist in building training needs, resources, and calendars for new ad products in partnership with Business Transformation, Product, and L&D teams
Support scaling and adoption of new ad products through accurate setup, issue resolution, and operational follow-through
Assist in training TMs on new ad products, enhancements, and automation processes

Skills

Key technologies and capabilities for this role

Ad TechDSPCampaign ManagementTestingProduct RoadmapKPIsProduct Commercialization

Questions & Answers

Common questions about this position

What is the employment type for this Sr. Ad Tech Analyst position?

The position is full time.

What are the key responsibilities of the Sr. Ad Tech Analyst role?

Responsibilities include co-creating the product roadmap, being an expert in tools and platforms for troubleshooting, partnering with cross-functional teams for test planning and commercialization, executing testing of ad products, articulating risks and KPIs to stakeholders, providing signoff for new launches, and supporting training needs.

What is the company culture like at Target?

Target promotes a culture of mutual care and respect, inclusion as a core value, and an inclusive learning environment that values diverse backgrounds and equitable experiences for all team members.

What skills or expertise are needed for this Analyst Ad Tech role?

Candidates need to be subject matter experts in internal/external tools and domains, have deep end-to-end understanding of campaign creation and management, expertise in the backend of tools and platforms, and experience partnering with Product, Engineering, and Business teams.

What makes a strong candidate for this position?

A strong candidate will have expertise in ad tech tools, experience managing test campaigns across DSPs, ability to co-create testing plans and define KPIs, and skills in troubleshooting, stakeholder communication, and cross-functional collaboration.

Target

Retailer offering diverse consumer goods

About Target

Target Corporation is a retail company that offers a wide range of products, including clothing, electronics, home goods, and groceries, through nearly 2,000 stores and an online platform. Its "Design For All" philosophy allows it to provide high-quality, affordable products that cater to diverse customer needs. Target differentiates itself from competitors with its owned brands and the Target Circle loyalty program, which enhances customer engagement. The company's goal is to support sustainability and community initiatives by giving back 5% of its profits to local communities.

Minneapolis, MinnesotaHeadquarters

2005Year Founded

N/ACompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Holidays

Paid Vacation

401(k) Retirement Plan

Employee Discounts

Risks

Increased competition from online-only retailers like Amazon threatens Target's market share.

Rising labor costs due to new minimum wage laws could impact profit margins.

Supply chain vulnerabilities from geopolitical tensions may affect inventory and pricing strategies.

Differentiation

Target's 'Design For All' philosophy offers unique, high-quality products at affordable prices.

The Target Circle loyalty program enhances customer engagement and shopping experience.

Target's commitment to sustainability and community support sets it apart from competitors.

Upsides

Experiential retail and 'retailtainment' strategies can boost customer engagement and foot traffic.

Augmented reality integration offers immersive shopping experiences showcasing Target's unique designs.

Omnichannel retail strategies enhance customer experience by integrating online and offline shopping.

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