Senior ABM Manager
TekmetricSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Financial Services, TechnologyIndustries
Requirements
- Formação superior em Marketing, Comunicação, Administração ou áreas correlatas
- Experiência comprovada com estratégias de ABM em empresas B2B
- Domínio de ferramentas como HubSpot, Salesforce, MarketingCloud, entre outras
- Conhecimento de ferramentas de inteligência de contas / mapeamento de contatos
- Habilidade em análise de dados e métricas de performance
- Inglês intermediário dado ao contato com os clientes internacionais
- Ter atuado em vertical será um diferencial
- Facilidade de entendimento do mercado
- Criatividade dado a personalização
- Excelente comunicação escrita e verbal
Responsibilities
- Criar e manter perfis detalhados de contas-alvo (Ideal Customer Profile - ICP)
- Planejar e executar campanhas de ABM em diferentes níveis
- Desenvolver conteúdos personalizados para cada etapa da jornada de compra
- Trabalhar em parceria com os times de vendas, produto e customer success
- Monitorar KPIs de campanhas ABM e gerar insights para otimização contínua
- Utilizar ferramentas de automação, CRM e inteligência de dados para segmentação e personalização
- Participar da definição de estratégias de entrada em contas estratégicas
- Gerenciar fornecedores e parceiros envolvidos nas ações de ABM
- Atuar com diversos projetos dado ao atendimento há aproximadamente 20 contas
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this position remote or on-site?
The position is on-site.
What skills and experience are required for this Senior ABM Marketing Analyst role?
Required qualifications include a higher education degree in Marketing, Communication, Administration or related fields; proven experience with ABM strategies in B2B companies; proficiency in tools like HubSpot, Salesforce, MarketingCloud; data analysis skills; intermediate English; plus skills in account intelligence tools, market understanding, creativity, and excellent written and verbal communication.
What is the company culture like at Experian?
Experian celebrates uniqueness, focuses on DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, and volunteering, with a people-first approach recognized as World's Best Workplaces™ 2024 and Great Place To Work™ in 24 countries.
What is the salary or compensation for this role?
This information is not specified in the job description.
What makes a strong candidate for this position?
Strong candidates have proven B2B ABM experience, mastery of tools like HubSpot and Salesforce, data analysis skills, intermediate English for international clients, and differentiators like vertical experience, market understanding, creativity for personalization, and excellent communication.
Expedia
Travel booking platform for flights, hotels, rentals
About Expedia
Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.
Bellevue, WashingtonHeadquarters
1996Year Founded
$3,277.3MTotal Funding
IPOCompany Stage
Consumer Goods, EntertainmentIndustries
10,001+Employees
Benefits
Competitive Paid Time Off
Travel Discounts
Healthcare Flexible Spending Accounts
Employee Assistance Program
Wellness & Travel Reimbursement
Workplace Accomodations
Medical, Dental, & Vision Insurance
Matching Gifts
New Parental Benefits
Risks
Riyadh Air's entry could increase competition, affecting Expedia's market share.
CFO transition may lead to strategic shifts impacting financial management and investor confidence.
Expedia's partnerships may strain resources, affecting service quality if not managed well.
Differentiation
Expedia offers a comprehensive suite of travel services under one platform.
The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.
Expedia provides partners with valuable data and technology to optimize their offerings.
Upsides
Expedia can capitalize on the rise of 'workcations' with longer stay packages.
The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.
Increased demand for personalized travel experiences can enhance user engagement for Expedia.
Related Jobs
RemoteRemoteAccount Based Marketing Manager
PersonaSalary not specified
- Full Time
- Entry Level & New Grad
RemoteABM Manager
KustomerSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteSenior Account-Based Marketing Manager
Wrapbook$110,400 - $174,400/year
- Full Time
- Senior (5 to 8 years)