Content Specialist - AEO & SEO
Kraken$86,000 - $134,000/year
Full Time
Entry Level & New Grad
Not SpecifiedCompensation
InternshipExperience Level
InternshipJob Type
UnknownVisa
Technology, Freelance MarketplaceIndustries
Requirements
- Previous experience in content marketing and/or website management
- Good understanding of web technologies: used at least one of the main CMS (Wordpress, Hubspot, Drupal, Prismic, etc.)
- First experience with no-code tool (e.g., Webflow) or page builders is a plus
- Bonus points if you have knowledge and/or are interested in search engine optimization (SEO)
- Fully fluent English (French is a plus) necessary to collaborate with colleagues across Europe
- Good interpersonal, communication and time management skills
- Rigorous, proactive, autonomous
Responsibilities
- Resources Center Growth & Optimization: Take ownership of optimizing and scaling the Resources Center (e.g., blog, guides, case studies). This includes conducting content audits, improving internal linking, and implementing on-page SEO fixes to maximize its organic performance
- CMS and Content Empowerment: Become the go-to expert for the Content Team on how to best leverage our CMS (Content Management System). Provide hands-on support, documentation, and training sessions to ensure all newly published content rigorously applies current SEO best practices (keyword mapping, title tags, meta descriptions, content structure, etc.)
- SEO/GEO Strategy Execution: Actively support the SEO/GEO Manager in executing the overarching SEO strategy. Implement on-page and technical optimizations that directly contribute to growing organic traffic (non-branded and branded)
- Performance Measurement & Insights: Help measure organic performance (traffic, keyword rankings, visibility) and provide actionable insights for content gaps, optimization opportunities, and experimentation priorities
- Website Support (CMS Focus): Assist with support tickets specifically related to CMS training, content publishing workflows, and technical content display/SEO issues across Malt's websites
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the employment type for this position?
This is an FR Apprentice (Alternance) position.
Is this role remote or does it require working in an office?
The role is based in Paris or Nantes.
What skills are required for this SEO & Content Optimization role?
Previous experience in content marketing and/or website management, good understanding of web technologies with experience using at least one main CMS (Wordpress, Hubspot, Drupal, Prismic, etc.), fully fluent English, and good interpersonal, communication, and time management skills are required. Bonus for first experience with no-code tools like Webflow or page builders, and knowledge/interest in SEO.
What is the company culture like at Malt?
Malt has a diverse team of 600 Malters across 6 European countries, champions equality with 50% of the Comex being women, promotes inclusive growth, and believes 'Ambition is the Way' with non-exhaustive lists of missions.
What makes a strong candidate for this alternance position?
Candidates with previous experience in content marketing or website management, hands-on CMS experience, interest in SEO, fluent English, and strong communication and time management skills will stand out.
Malt
Connects businesses with freelance talent
About Malt
Malt connects businesses with freelancers, helping them find the right talent for their projects. The platform allows companies to browse and hire from a pool of over 700,000 freelancers across various fields. Businesses can post their project needs, and Malt matches them with suitable freelancers based on skills and experience. Unlike many competitors, Malt has expanded its services to include independent management consultants and interim executives through its acquisition of Comatch, offering a broader range of expertise. The goal of Malt is to empower individuals to take control of their careers while providing businesses with easy access to freelance talent.
Paris, FranceHeadquarters
2013Year Founded
$120.4MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consulting, Social ImpactIndustries
1,001-5,000Employees
Benefits
Paid Vacation
Sabbatical Leave
Performance Bonus
Stock Options
Hybrid Work Options
Health Insurance
Risks
Integration challenges with Comatch may affect service quality.
Rapid expansion may strain resources and lead to operational inefficiencies.
Reliance on AXA for insurance services poses a risk if partnership terms change.
Differentiation
Malt connects freelancers and clients with an easy-to-use search engine.
Malt offers automatic insurance through AXA during project work.
Malt acquired Comatch to expand into management consulting and interim executive services.
Upsides
Malt serves over 700,000 freelancers and 70,000 clients across nine countries.
The acquisition of Comatch strengthens Malt's presence in the German market.
Malt raised €80 million to support its growth and expansion efforts.
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