Alternance - Chargé(e) Retail Marketing & Data at Withings

Issy-les-Moulineaux, Île-de-France, France

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Not SpecifiedCompensation

Internship, Entry Level & New GradExperience Level

InternshipJob Type

UnknownVisa

Healthtech, RetailIndustries

Requirements

En cours de formation supérieure (Bac +4/5) en École de commerce ou équivalent
Première expérience en trade/channel marketing ou product marketing
Recherche d'un stage (alternance) de 6 mois
Excellentes compétences en communication orale et écrite en anglais et en français (une langue supplémentaire est un plus)
Capacité à s'organiser, prioriser et porter une attention particulière aux détails
Envie de se former aux métiers « retail » et de développer des compétences relationnelles dans un environnement international
Souhait de rejoindre une structure dynamique et jeune pour s'impliquer et avoir un impact
Maîtrise de la suite Office (suite Adobe comme InDesign, Photoshop, Illustrator est un plus)

Responsibilities

Concevoir et déployer un outil d’évaluation de la performance des actions et outils trade marketing pour piloter une stratégie orientée ROI et optimiser l’allocation des ressources
Améliorer et fiabiliser les dashboards existants dans Metabase (qualité des données, cohérence des indicateurs, analyses approfondies)
Créer de nouveaux dashboards adaptés aux besoins de l’équipe et aux actualités business (indicateurs personnalisés, visualisations actionnables, documentation)
Consolider et analyser les données de sell-out et d’installations des produits pour mesurer l’efficacité des actions marketing
Développer et suivre des indicateurs clés de performance (ROI, efficacité promotionnelle, visibilité retail)
Produire des tableaux de bord et analyses ad hoc pour éclairer les décisions de l’équipe
Fournir des recommandations stratégiques basées sur les données pour optimiser la stratégie retail
Apporter un soutien en trade marketing sur une zone dédiée : pilotage et suivi des plans d’animation commerciale, adaptation des supports marketing au marché local, mise en place et suivi des activations en point de vente, en lien avec les équipes locales et partenaires distributeurs
Assister l’équipe retail dans la coordination des lancements de produits et opérations commerciales : coordination des assets et contenus marketing avec le studio interne et l'équipe product marketing, communication interne
Contribuer à la création et à la mise à jour des outils d’aide à la vente (argumentaires, catalogues, fiches produits, formations)
Suivre les tendances du marché et assurer une veille concurrentielle pour soutenir les décisions marketing

Skills

Key technologies and capabilities for this role

MetabaseData AnalysisDashboardsKPI TrackingROI AnalysisSell-out AnalysisPerformance MarketingTrade MarketingData Visualization

Questions & Answers

Common questions about this position

Is this position remote or on-site?

This is an on-site position.

What is the salary or compensation for this role?

This information is not specified in the job description.

What skills are required for this Retail Marketing & Data role?

Key skills include data analysis, dashboard creation and improvement in Metabase, consolidating sell-out and installation data, and developing KPIs like ROI and promotional effectiveness. Experience in trade marketing, supporting sales operations, and coordinating marketing assets is also needed.

What is the company culture like at Withings?

Withings focuses on creating beautiful, intuitive health products to empower individuals in managing their health, with an obsession for innovation in preventing chronic diseases through connected devices like scales and hybrid watches.

What makes a strong candidate for this alternance position?

Strong candidates will have skills in data analysis and Metabase for performance dashboards, ability to provide data-driven strategic recommendations, and experience supporting trade marketing operations and product launches.

Withings

Designs and manufactures smart health devices

About Withings

Withings focuses on digital health technology by creating smart health devices like the ScanWatch, which monitor health metrics such as steps, sleep patterns, heart rate, and oxygen saturation. These devices cater to health-conscious individuals, athletes, and content creators who want to track and enhance their health and fitness. Customers can buy products directly from the Withings website, with flexible payment options including pay-later plans and interest-free installments, along with a 30-day return policy for added convenience. The accompanying mobile app syncs with the devices to help users track long-term health trends, fostering engagement and loyalty. Withings distinguishes itself through its award-winning customer service and a global community of over 1 million users who support each other in their health journeys. The company's goal is to empower individuals to take control of their health through accessible technology and community support.

Issy-les-Moulineaux, FranceHeadquarters

2008Year Founded

$89.5MTotal Funding

SERIES_BCompany Stage

Consumer Software, Healthcare, Consumer GoodsIndustries

201-500Employees

Risks

Increased competition from AI-powered health devices could challenge Withings' market position.

Complexity and installation issues of Omnia mirror may deter potential buyers.

Regulatory scrutiny on new health solutions like BPM Vision may delay market entry.

Differentiation

Withings offers a comprehensive range of smart health devices, including the ScanWatch.

The Omnia smart mirror provides a 360-degree view of health, enhancing user engagement.

Withings' direct-to-consumer model with flexible payment options sets it apart in the market.

Upsides

AI integration in devices like Omnia enhances personalized health insights and user satisfaction.

Expansion into cardiovascular health with BPM Vision and Cardio Check-Up attracts health-conscious consumers.

Growing interest in at-home health monitoring boosts demand for Withings' smart devices.

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