AI Content & Ideation Specialist (all genders) at Zalando

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, E-commerce, TechnologyIndustries

Requirements

5+ years in content strategy, content marketing, or a creative role, with at least 2 years of experience in AI-driven content ideation or automation
Expertise with AI-driven platforms (Gemini, Midjourney, Adobe Creative Suite, Firefly, Comfy UI, CaptureOne, Digital Photography, Film)
Innovative Mindset: Ability to think strategically and creatively, with a forward-looking approach to AI’s potential in transforming content creation
Collaborative Mindset: Excellent communication skills and a proven ability to work across teams to align AI-driven content ideation with broader business goals
Fluent in English
Fashion background is a plus

Responsibilities

Support the integration of AI Content tools into the content ideation process, assisting the CSCC team in developing innovative, data-driven content strategies that respond to emerging trends
Help the content ideation team leverage AI for content generation, personalization, and optimization, ensuring high-quality creative output
Contribute to refining the content ideation framework by developing best practices for AI implementation, allowing for scalable and efficient content creation
Collaborate with the Content team to ensure AI-driven content aligns with overall content strategy, budgets, and resource planning for upcoming campaigns
Translate AI-driven insights into actionable plans that empower the content ideation team to craft compelling and personalized stories that resonate with diverse audiences
Work closely with the CSCC Team Lead to ensure AI content strategies support broader business objectives, driving engagement and relevance in all customer-facing content
Advocate for AI-driven innovation and contribute to a culture of continuous improvement within the CSCC team, ensuring that content strategies remain agile and adaptable to the ever-changing digital landscape
Collaborate with other team members within the CSCC team to ensure AI-driven content creation supports overarching storytelling and business strategy goals
Assist in establishing new ways of working that seamlessly integrate AI into the content creation process, ensuring a holistic and future-forward approach to content ideation and execution

Skills

AI Content Tools

Content Ideation

Content Strategy

AI Personalization

Data-Driven Strategies

Generative AI

Prompt Engineering

Content Optimization

Trend Analysis

Fashion Content

Zalando

European online fashion retail marketplace

About Zalando

Zalando operates as a major e-commerce platform in Europe, focusing on fashion and lifestyle products. It allows customers to shop for a wide variety of clothing, shoes, and accessories from both established and emerging brands through its website and mobile app. The platform generates revenue by selling products directly to consumers and earning commissions from third-party sellers who list their items on Zalando. A key feature of Zalando is its commitment to providing a smooth shopping experience, which includes free delivery and returns, a large selection of products, and personalized recommendations. Zalando Plus, a premium membership program, offers additional benefits like faster shipping and exclusive deals. The company distinguishes itself from competitors by investing in technology and logistics to enhance customer satisfaction and streamline operations.

Berlin, GermanyHeadquarters

2008Year Founded

$149.8MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Hybrid Work Options

Company Equity

Professional Development Budget

Visa Support

Wellness Program

Risks

Acquisition of About You may strain financial resources and affect profitability.

Virtual Fitting Room may face technological challenges and user adoption issues.

Competition from Vestiaire Collective's AI advancements could threaten Zalando's market position.

Differentiation

Zalando offers a seamless shopping experience with free delivery and returns.

The company invests heavily in technology for efficient operations and customer satisfaction.

Zalando's wide selection includes both well-known and emerging fashion brands.

Upsides

Acquisition of About You could expand market share in European fashion e-commerce.

Virtual Fitting Room may reduce return rates and improve customer satisfaction.

Zalando Partner platform could enhance third-party seller experience and increase commission revenue.

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