Aggregator/ Preformance Marketer at Arrow Electronics

Alpharetta, Georgia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Electronics, Technology, Digital MarketingIndustries

Requirements

5+ years of experience in digital marketing with demonstrated success in aggregator or metasearch campaign management
Understanding of different pricing models (CPC, CPA, hybrid) and their applications across platforms
Experience with major aggregator platforms and their unique requirements and audience behaviors
Knowledge of omnichannel marketing perspective and integration of aggregator strategies
Understanding of aggregator payment models and their impact on marketing strategy
Strong analytical skills with the ability to optimize listings and campaign performance
Experience developing bidding and pricing strategies across multiple platforms
Proven ability to leverage performance data to refine marketing strategies

Responsibilities

Develop comprehensive strategies for aggregator platforms, selecting channels that best fit the business in terms of target markets, costs, and conversion potential
Deploy cost-effective, scalable campaigns in the competitive aggregator space
Craft engaging visuals and copy for aggregator listings that appeal to the target audience
Compete for higher placement in search results to maximize click volume and visibility
Develop a well-thought-out bidding strategy aligning with the target audience's behavior and seasonal trends
Optimize the number of direct conversions and potentially grow percentage of the overall channel mix through strategic positioning
Implement a strategic, data-informed approach to make aggregator engines a powerful distribution channel
Set bid limits and allocate resources strategically to ensure cost-effective campaigns
Optimize bid strategies based on market conditions and competitive landscape
Track and analyze performance across different aggregator models including PPC, CPA, and other available options
Monitor platform-specific metrics and performance benchmarks to identify optimization opportunities
Understand the complex digital journey and optimize aggregator efforts within the holistic digital landscape
Focus on conversion rate as the key measurement of success, optimizing campaigns accordingly
Analyze competitor listings and strategies to improve positioning and differentiation
Ensure rate parity across direct channels and third-party listings to maximize conversion potential
Launch omnichannel campaigns to gain greater balance in the online booking equation
Use analytics to make data-driven decisions for building an effective marketing and distribution strategy
Monitor key metrics such as click-through rates, conversion rates, and return on ad spend in real-time

Skills

Aggregator Marketing

Performance Marketing

Bid Management

Campaign Optimization

Data Analysis

Metasearch Platforms

Comparison Platforms

Bidding Strategy

Marketing Analytics

Visual Design

Copywriting

ROAS Optimization

Arrow Electronics

Global provider of technology solutions and services

About Arrow Electronics

Arrow Electronics provides technology solutions that support innovation for technology manufacturers and service providers. The company develops and delivers high-tech solutions that improve business operations and everyday life. Its offerings include computing, power management, and Internet of Things (IoT) applications. Arrow collaborates with clients to create complex technology systems, such as smart battery ecosystems for electric motorbikes and wearable health monitoring devices for firefighters. Unlike many competitors, Arrow not only sells technology products but also offers consulting and engineering services to help clients design and implement customized systems. The goal of Arrow Electronics is to drive innovation and enhance efficiency and quality of life through its comprehensive technology solutions.

Englewood, ColoradoHeadquarters

1935Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Increased competition in cloud services could impact Arrow's growth.

Rapid technological changes in IoT may challenge Arrow's innovation pace.

Supply chain vulnerabilities, especially in semiconductors, could disrupt product delivery.

Differentiation

Arrow Electronics offers comprehensive technology solutions across multiple industries.

The company collaborates with clients to engineer complex technology systems.

Arrow's business model includes consulting and engineering services for customized solutions.

Upsides

Growing demand for IoT security solutions presents expansion opportunities for Arrow.

Increased investment in smart city projects boosts demand for Arrow's integrated systems.

Rising interest in sustainable tech aligns with Arrow's electric motorbike technologies.

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