Aggregator/ Preformance Marketer at Arrow Electronics

Alpharetta, Georgia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Electronics, Technology, Digital MarketingIndustries

Requirements

5+ years of experience in digital marketing with demonstrated success in aggregator or metasearch campaign management
Understanding of different pricing models (CPC, CPA, hybrid) and their applications across platforms
Experience with major aggregator platforms and their unique requirements and audience behaviors
Knowledge of omnichannel marketing perspective and integration of aggregator strategies
Understanding of aggregator payment models and their impact on marketing strategy
Strong analytical skills with the ability to optimize listings and campaign performance
Experience developing bidding and pricing strategies across multiple platforms
Proven ability to leverage performance data to refine marketing strategies

Responsibilities

Develop comprehensive strategies for aggregator platforms, selecting channels that best fit the business in terms of target markets, costs, and conversion potential
Deploy cost-effective, scalable campaigns in the competitive aggregator space
Craft engaging visuals and copy for aggregator listings that appeal to the target audience
Compete for higher placement in search results to maximize click volume and visibility
Develop a well-thought-out bidding strategy aligning with the target audience's behavior and seasonal trends
Optimize the number of direct conversions and potentially grow percentage of the overall channel mix through strategic positioning
Implement a strategic, data-informed approach to make aggregator engines a powerful distribution channel
Set bid limits and allocate resources strategically to ensure cost-effective campaigns
Optimize bid strategies based on market conditions and competitive landscape
Track and analyze performance across different aggregator models including PPC, CPA, and other available options
Monitor platform-specific metrics and performance benchmarks to identify optimization opportunities
Understand the complex digital journey and optimize aggregator efforts within the holistic digital landscape
Focus on conversion rate as the key measurement of success, optimizing campaigns accordingly
Analyze competitor listings and strategies to improve positioning and differentiation
Ensure rate parity across direct channels and third-party listings to maximize conversion potential
Launch omnichannel campaigns to gain greater balance in the online booking equation
Use analytics to make data-driven decisions for building an effective marketing and distribution strategy
Monitor key metrics such as click-through rates, conversion rates, and return on ad spend in real-time

Skills

Key technologies and capabilities for this role

Aggregator MarketingPerformance MarketingBid ManagementCampaign OptimizationData AnalysisMetasearch PlatformsComparison PlatformsBidding StrategyMarketing AnalyticsVisual DesignCopywritingROAS Optimization

Questions & Answers

Common questions about this position

What are the main responsibilities of the Aggregator/Performance Marketer role?

The role involves developing strategies for aggregator platforms, deploying cost-effective campaigns, crafting visuals and copy, managing bidding strategies, and optimizing performance through data analysis across PPC, CPA, and other models.

What skills and expertise are required for this position?

Expertise in aggregator platform mechanics, bid management, campaign optimization, performance analysis, data-driven strategies, and competitor analysis is required, along with the ability to work collaboratively with cross-functional teams.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Aggregator/Performance Marketer position?

A strong candidate is passionate about aggregator marketing, skilled in leveraging data for continuous campaign improvement, and focused on maximizing return on ad spend while aligning with broader marketing objectives.

Arrow Electronics

Global provider of technology solutions and services

About Arrow Electronics

Arrow Electronics provides technology solutions that support innovation for technology manufacturers and service providers. The company develops and delivers high-tech solutions that improve business operations and everyday life. Its offerings include computing, power management, and Internet of Things (IoT) applications. Arrow collaborates with clients to create complex technology systems, such as smart battery ecosystems for electric motorbikes and wearable health monitoring devices for firefighters. Unlike many competitors, Arrow not only sells technology products but also offers consulting and engineering services to help clients design and implement customized systems. The goal of Arrow Electronics is to drive innovation and enhance efficiency and quality of life through its comprehensive technology solutions.

Englewood, ColoradoHeadquarters

1935Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Increased competition in cloud services could impact Arrow's growth.

Rapid technological changes in IoT may challenge Arrow's innovation pace.

Supply chain vulnerabilities, especially in semiconductors, could disrupt product delivery.

Differentiation

Arrow Electronics offers comprehensive technology solutions across multiple industries.

The company collaborates with clients to engineer complex technology systems.

Arrow's business model includes consulting and engineering services for customized solutions.

Upsides

Growing demand for IoT security solutions presents expansion opportunities for Arrow.

Increased investment in smart city projects boosts demand for Arrow's integrated systems.

Rising interest in sustainable tech aligns with Arrow's electric motorbike technologies.

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