Adobe Target Specialist, Associate at BlackRock

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Asset Management, Financial ServicesIndustries

Requirements

Prior experience creating Advanced Campaigns, including A/B Testing, designing multi-channel & Cross-channel campaigns, and event-triggered recurring campaigns
Understanding of email marketing practices and ability to advocate for them
Ability to collaborate well with global teams
Passion for technology, marketing, and solving complex problems
Experience from diverse industries and academic backgrounds (preferred)
Knowledge of marketing systems integration with platforms like Eloqua, Adobe Target, Cvent, TalkPoint, and various CRM systems

Responsibilities

Design, configure, and launch A/B, multivariate (MVT), and auto-personalization tests using Adobe Target’s Visual Experience Composer (VEC) and Form-Based Composer
Execute complex targeting and personalization strategies using Adobe Target WebSDK and at.js, ensuring seamless integration across web and mobile platforms
Build and manage custom mboxes, profile scripts, and audience segments to deliver highly tailored experiences
Leverage advanced features such as Auto-Target, Auto-Allocate, Recommendations, and Experience Targeting (XT)
Collaborate with developers to implement and troubleshoot WebSDK-based implementations, ensuring accurate data collection and experience delivery
Maintain and optimize Adobe Target configurations, including identity stitching, edge network calls, and event forwarding
Develop and execute a robust testing and personalization roadmap aligned with business goals
Prioritize experiments based on impact, feasibility, and strategic value
Analyze test results using Adobe Analytics, Customer Journey Analytics (CJA), and other BI tools
Translate data into actionable insights and present findings to stakeholders with clarity and strategic recommendations
Keep detailed documentation of test plans, technical configurations, and findings
Ensure governance and consistency in experimentation practices across teams and regions
Partner with product, UX, engineering, and marketing teams to align testing initiatives with broader digital strategies
Communicate proactively with global stakeholders
Evaluate, implement, and maintain new technologies including add-on apps to improve campaign optimization
Establish workflows to optimize and make the operations process seamless and efficient
Implement marketing automation campaigns using Oracle Eloqua by setting up segments, campaigns, emails, landing pages, and forms/form processing
Liaise with marketing, the business, and technology to successfully plan and launch email campaigns within deadlines and to a high quality

Skills

Oracle Eloqua

Adobe Target

A/B Testing

Email Campaigns

Marketing Automation

CRM Integration

Cvent

TalkPoint

Landing Pages

Forms Processing

Multi-channel Campaigns

Cross-channel Campaigns

BlackRock

About BlackRock

New York City, New YorkHeadquarters

1988Year Founded

$78,647.7MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

Benefits

Health Insurance

Unlimited Paid Time Off

Mental Health Support

Wellness Program

401(k) Retirement Plan

Risks

FDIC scrutiny could lead to regulatory challenges for BlackRock.

Workforce reduction may indicate internal financial pressures or strategic shifts.

Involvement in Yangzijiang Shipbuilding exposes BlackRock to geopolitical risks.

Differentiation

BlackRock's Bitcoin ETF, IBIT, reached over $50 billion in assets quickly.

The firm is developing a layer-2 tokenized real-world asset platform on Ethereum.

BlackRock's partnership with Frax Finance enhances its stablecoin market presence.

Upsides

IBIT's success attracts a broader range of cryptocurrency investors.

The Ethereum platform positions BlackRock as a leader in blockchain financial services.

Partnership with Frax Finance enhances digital finance offerings and compliance.

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