MarTech Engineer (Adobe)
WillowTreeSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
RetailIndustries
Requirements
- Bachelor's degree in computer science, information technology, engineering, electrical engineering, or related field or equivalent work experience
- 3+ years working with A/B testing and site personalization efforts, preferably leveraging Adobe Target as a platform
- Working experience in HTML, JavaScript, and CSS to make changes in Adobe Launch for Target-related requirements
- Experience working with Adobe Launch
- Adobe Target Web service implementation experience
- Integrate additional systems and building out the Adobe stack
- Implement A/B tests and help prioritize testing
- Support an ongoing roadmap of Target improvements
- Participate in technical & functional discussion with all business & IT teams
- Preferred Qualifications
- AEM Knowledge is an added advantage
- Experience in design-level documentation of BRD, Technical and architectural diagrams
- Ability to use real-time web analytics for monitoring results and optimizing/influencing testing outcomes
Responsibilities
- Experience Optimization: Design, implement, and manage A/B and multivariate tests within Adobe Target to optimize user experiences across web and mobile platforms, using data-driven insights to enhance engagement and conversion rates
- Customization and Personalization: Develop and deploy personalized content and experiences by leveraging Adobe Target's segmentation, personalization, and targeting capabilities, ensuring alignment with business goals and user behavior patterns
- Integration and Collaboration: Work closely with cross-functional teams, including marketing, analytics, UX, and IT, to integrate Adobe Target with other Adobe Experience Cloud products (like Adobe Analytics) and other platforms, ensuring seamless data flows and maximizing testing insights
- Technical Implementation: Write, test, and deploy JavaScript, HTML, and CSS code snippets and develop audience-targeting criteria within Adobe Target, implementing advanced tracking to capture user interactions and test performance
- Troubleshooting and Optimization: Identify and resolve technical issues related to test deployments, ensuring proper functionality across browsers and devices, and continuously optimizing tests for better performance
- Reporting and Analysis: Monitor, analyze, and report on test results to stakeholders, using Adobe Analytics and other tools to translate findings into actionable recommendations that support strategic business objectives
Skills
Adobe Target
JavaScript
HTML
CSS
A/B Testing
Multivariate Testing
Personalization
Segmentation
Adobe Analytics
Adobe Experience Cloud
ShyftLabs
Data-driven decision-making solutions for organizations
About ShyftLabs
ShyftLabs helps organizations adopt a data-first approach to their decision-making processes. Their services focus on establishing systems that enable companies to make quicker and more informed decisions based on data analysis. This approach allows businesses to gain insights that can keep them ahead of their competitors. Unlike other companies that may offer generic consulting services, ShyftLabs emphasizes the importance of data in driving decisions, ensuring that organizations can leverage their data effectively to enhance their strategic planning and operational efficiency.
None, CanadaHeadquarters
2018Year Founded
VENTURE_UNKNOWNCompany Stage
Data & Analytics, ConsultingIndustries
11-50Employees
Benefits
Health Insurance
Hybrid Work Options
Professional Development Budget
Risks
Increased competition from startups offering innovative, cost-effective solutions.
Growing demand for in-house analytics teams reducing reliance on consultants.
Rapid AI advancements may outpace ShyftLabs' current technology offerings.
Differentiation
ShyftLabs specializes in data governance, warehousing, and predictive analysis services.
The firm empowers organizations with a data-first approach for decision-making.
ShyftLabs establishes processes for faster, insightful decisions to outpace competition.
Upsides
Increased demand for data governance due to stricter privacy regulations.
Growing interest in predictive analytics in retail for inventory optimization.
Rising adoption of cloud-based BI tools among SMEs for cost-effectiveness.
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