AdIntel International Reference Data Specialist at Nielsen

Newcastle upon Tyne, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, AdvertisingIndustries

Requirements

Excellent Japanese & English written & verbal communication skills preferred
Ability to work to strict deadlines within a fast paced environment
Can effectively prioritise tasks
Strong interpersonal skills
Excellent attention to detail is essential
Proactive attitude
Multiple Languages desirable

Responsibilities

Maintaining the International category structure and communicating changes to stakeholders
Identify the need for new categories, based on market trends, keeping the Nielsen data taxonomy relevant
Communicating with suppliers to discuss how they categorize their data & how it relates and subsequently maps into Ad Intel International
Scoping all new client requirements and ensuring accurate gap analysis is available for commercial use
Maintaining all client scopes with new data loaded daily
Attend stand ups, project touch bases and handover meetings
Translating & Mapping all local categories that are received
Complete and maintain client specific mappings in all areas; Advertiser, Product, Brand, Category
Complete and maintain client specific attributes in relevant fields
Categorise all newly created brands/products
Research brand ownership in order to attach accurate advertisers to brands as required
Perform quality checks as required
Support the leadership team with troubleshooting and queries
Maintain written guides and training materials for all processes

Skills

Data Mapping

Taxonomy Maintenance

Category Management

Stakeholder Communication

Gap Analysis

Brand Research

Product Categorization

Supplier Communication

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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