ACD - Copywriting at Logitech

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Consumer Electronics, Sustainability, GamingIndustries

Requirements

7+ years experience and a standout portfolio of original, strategically grounded, award-winning advertising and brand copy (technology a must, B2B preferred)
Diverse, digital-first portfolio of original, strategically grounded, big idea driven work representing expertise writing across broadcast/video scripts, digital copy, social media, print advertising, and experiential activations
Exceptional command of brand voice development, storytelling techniques, and strategic messaging
Understanding of consumer mindsets, attitudes, and behaviors
Portfolio link and password (if relevant) added to resume

Responsibilities

Support creative development: Work alongside the creative team and leadership to develop outstanding, award-winning campaign creative with a gaming and culture focus
Own end-to-end execution: Take hands-on crafting and own shepherding creative concepts through all stages of development: from initial conception and presentation, through production and post-production, to final campaign toolkit development
Execute across diverse formats: Write and concept across a wide range of output: from strategic messaging and campaign headlines to video scripts, social copy, product launches, and integrated gaming community activations
Drive brand voice consistency: Ensure all copy maintains Logitech's distinctive brand voice while leading development of highly visible campaigns, from upper funnel brand work to evergreen messaging guidelines, responsible for ideation, writing, and delivery at scale
Collaborate and elevate: Work closely with art directors, designers, and the broader creative team to develop breakthrough concepts that push creative boundaries
Manage key projects: Lead copy development for highly visible and complex campaigns, from upper funnel brand work to evergreen messaging guidelines, responsible for ideation, writing, and global scale/delivery
Put the consumer first: Develop a deep understanding of consumer mindsets, attitudes, and behaviors to inform strong, relevant and strategic copy and concepts
Pioneer new spaces: Help the Logitech brand enter innovative, non-traditional gaming and cultural spaces through AI-enhanced creative workflows, emerging platform storytelling, and cutting-edge content approaches
Cultivate relationships: Be a trusted partner for cross-functional partners in bringing iconic, exciting campaigns and creative to life, including marketing teams, corporate communications, logitech.com teams

Skills

Copywriting

Creative Development

Campaign Creative

Strategic Messaging

Content Creation

Brand Differentiation

Advertising

Production

Post-Production

Gaming Culture

Conceptual Writing

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

Comprehensive medical, dental, and vision

Life insurance, and short- and long-term disability

Flexible spending accounts for health care, dependent care and commuter expenses

Generous paid time off and holidays

Employee Assistance Program

Wellness programs and gym/sport benefits & discounts

Company social events

Logitech product discounts

Tuition reimbursement plan

Fun environment - take a break and play a game!

Retirement plan benefits

Risks

Increased competition from brands like Razer and Corsair in gaming peripherals.

Supply chain vulnerabilities affect availability of crucial semiconductor components.

Stricter EU environmental regulations may increase production costs for Logitech.

Differentiation

Logitech's diverse brand portfolio caters to various consumer and enterprise needs.

The company is recognized for its innovative design and user experience focus.

Logitech's commitment to sustainability enhances its brand reputation.

Upsides

Growing demand for remote work solutions boosts sales of webcams and headsets.

The gaming industry's growth supports increased sales of Logitech's gaming peripherals.

Rising content creation platforms drive demand for Logitech's streaming equipment.

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