Account Manager, Cybersecurity at Highwire

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, Marketing Communications, TechnologyIndustries

Requirements

Deep knowledge of the cybersecurity landscape (e.g., threat intelligence, incident response, data protection, cloud security)
Ability to translate complex cybersecurity topics into compelling, business-relevant narratives
Experience managing 3–4 client accounts
Skills in strategic communications planning, media relations, executive visibility, and crisis response
Ability to serve as a trusted partner to clients, building credibility, thought leadership, and trust
Mentoring skills for junior team members
Contribution to new business development

Responsibilities

Develop and lead proactive media and analyst relations programs for cybersecurity clients (topics: threat research, risk management, data privacy, AI security, enterprise protection)
Build and maintain relationships with key cybersecurity, technology, and business journalists, as well as influential industry analysts
Identify timely story opportunities tied to emerging threats, vulnerabilities, and breaking news
Craft compelling story angles and data-driven pitches for high-impact coverage in top-tier business, trade, and security outlets
Leverage digital and social media channels to enhance thought leadership and media amplification
Measure and report ROI of media and influencer engagement efforts
Identify opportunities for client executives to participate in thought leadership activities (e.g., podcasts, conferences, panels)
Serve as the day-to-day client lead, managing strategic communications programs from planning to results
Develop PR and thought leadership strategies to strengthen brand reputation, support sales goals, and differentiate clients in the cybersecurity market
Set measurable goals tied to coverage, awareness, and thought leadership outcomes
Provide strategic counsel on communications challenges, product launches, incident response, and related areas

Skills

Cybersecurity

Threat Intelligence

Incident Response

Data Protection

Cloud Security

Strategic Communications

Account Management

B2B Marketing

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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