Accenture Song - Business Case Specialist (Value Office) at Accenture

Hong Kong

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Professional Services, Marketing, Digital Transformation, ConsultingIndustries

Requirements

Bachelor's in Business, Economics, Marketing Analytics, or related field
0-3 years experience in financial modeling
0-3 years experience in data analysis (pivot tables, basic statistics)
0-3 years experience in presentation building (PowerPoint/Google Slides)
Understanding of marketing fundamentals: digital channels (social, search, programmatic)
Understanding of core metrics (CAC, ROI, LTV, conversion funnels)
Analytical problem-solving mindset
Preferred:
Internship in consulting, marketing analytics, or corporate strategy
Exposure to media planning or marketing budget processes
Basic knowledge of BI tools (Power BI, Tableau)
Digital analytics experience (GA4, Adobe Analytics)
Marketing platforms (Google Analytics, CRM systems)
Statistical concepts (regression analysis)
Curiosity about customer growth strategies

Responsibilities

Build ROI models for marketing campaigns, media plans, and customer experience initiatives
Quantify growth opportunities using CAC/LTV frameworks and scenario analysis
Develop investment cases for martech adoption (CDPs, automation tools)
Create media mix models to optimize channel spend allocation
Design customer lifetime value projections for acquisition/retention strategies
Build scalable Excel/Google Sheets templates for recurring marketing analysis
Translate complex models into executive-ready presentations
Visualize data relationships between marketing inputs and revenue outcomes
Support client workshops with analytical backing for growth recommendations
Research industry benchmarks (media costs, conversion rates, retention metrics)
Analyze competitive growth strategies across digital channels
Validate assumptions using market data and client analytics

Skills

Business Case Development

Digital Marketing

Marketing Transformation

Value Quantification

Growth Strategy

Consulting

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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