Account Based Marketing Manager
PersonaSalary not specified
Full Time
Entry Level & New Grad
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaS, SalesIndustries
Requirements
- 4–8+ years in ABM, Field Marketing, Enterprise Demand Gen, or Integrated Campaigns in B2B SaaS
- Proven success running ABM programs for enterprise accounts and partnering closely with Sales
- Strong strategic thinker who can prioritize accounts, define tiers, and build scalable programs
- Hands-on operator willing to test, iterate, and evolve programs quickly
- Excellent communicator who can align executives, sales leaders, and cross-functional teams
- Comfortable in a flat, fast-paced startup environment with high visibility and ownership
Responsibilities
- Build and own Nooks’ ABM strategy targeting enterprise and upper-mid-market accounts
- Define 1:1, 1:few, and 1:many motions across account tiers
- Develop holistic account plans—messaging, offers, content, and touch patterns—based on account insights
- Embed with Sales as a trusted partner; join team meetings, reviews, and strategy sessions
- Work tightly with Demand Gen to coordinate budgets, segmentation, and shared pipeline targets
- Collaborate with Product Marketing to tailor messaging for vertical, persona, and product-specific plays
- Orchestrate personalized outreach, field events, workshops, plays, sequences, and executive touchpoints
- Partner with events marketer to design enterprise-focused experiences and roadshows
- Align cross-channel activities—email, direct mail, paid social, SDR sequences, and content distribution
- Build account-level dashboards and reporting to track reach, engagement, influence, and pipeline
- Maintain a deep understanding of enterprise buying groups, pain points, triggers, and competitive dynamics
- Continuously test new approaches to accelerate pipeline creation and deal progression
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience level is required for the ABM Lead role?
The role requires 4–8+ years in ABM, Field Marketing, Enterprise Demand Gen, or Integrated Campaigns in B2B SaaS, with proven success running ABM programs for enterprise accounts.
Is this a remote or hybrid position?
This is a hybrid position.
What is the salary or compensation for this role?
This information is not specified in the job description.
What kind of work environment can I expect at Nooks?
You'll work in a flat, fast-paced startup environment with high visibility and ownership, collaborating closely with Sales, Demand Gen, and the executive team.
What makes a strong candidate for the ABM Lead position?
Strong candidates are strategic thinkers who can prioritize accounts and build scalable programs, hands-on operators who test and iterate quickly, and excellent communicators who align cross-functional teams.
Nooks
Virtual collaboration platform for sales teams
About Nooks
Nooks.ai offers a virtual collaboration platform tailored for sales development representatives (SDRs) and business development representatives (BDRs). The platform features video conferencing, virtual bullpens, and live call listening, enabling real-time interaction and coaching among team members. Nooks.ai stands out by recreating the energetic environment of a physical sales office, which helps increase connects and meetings. The company's goal is to enhance sales performance and team dynamics through improved outbound calling efficiency.
Gum Spring, West VirginiaHeadquarters
2020Year Founded
$68.1MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
201-500Employees
Benefits
Company Equity
Remote Work Options
Risks
Competition from Zoom and Microsoft Teams expanding into sales enablement.
Economic downturns may affect subscription renewals and client acquisitions.
Data privacy concerns with AI-driven analytics could deter potential clients.
Differentiation
Nooks.ai replicates the energy of a physical sales office virtually.
The platform offers real-time interaction, coaching, and analytics for sales teams.
Nooks.ai integrates seamlessly with existing sales tools for enhanced analytics.
Upsides
Nooks.ai raised $43M in Series B funding for AI Sales Assistant Platform.
The platform's AI tools promise to make sales reps 10x more productive.
Nooks.ai is named a Rising Star in Forbes' 2023 Cloud 100 list.
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