A+ Content Analyst at CSC Generation

Cottonwood Heights, Utah, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Retail, Outdoor GearIndustries

Requirements

Excellent copywriting, editing, and proofreading abilities
Proficiency with Amazon Seller Central and A+ Content Manager tools
Strong organization and multitasking skills
Experience trialing AI tools to drive efficiency and company revenue
Understanding of e-commerce product content, SEO, and visual branding
Ability to work independently, collaborate well across teams, and handle client-facing communication
Preferred Qualifications
2+ years in Amazon content management, copywriting, or e-commerce content creation
Familiarity with digital asset management systems and e-commerce platforms
Design and graphic editing experience is a plus for handling multimedia A+ modules

Responsibilities

Develop strategy and roll out plan for broad A+ content coverage across Backcountry sites and Amazon
Create, edit, and maintain engaging product detail page A+ content modules, including consolidated product selling points, wireframe decision, graphics, comparison charts, rich media
Optimize all content for SEO to maximize visibility and convert more shoppers
Collaborate closely with designers to produce compelling product imagery and infographics for A+ content and stores
Ensure consistency with brand voice, messaging, and both Backcountry and Amazon guidelines across all product listings and stores
Manage projects from concept to go live, balancing multiple tasks and priorities in a fast-paced, digital retail environment
Perform keyword research and leverage third-party SEO tools to guide content strategy
Audit, analyze, and update content regularly to maintain high performance and compliance with Backcountry and Amazon standards
Utilize AI-powered marketing tools to automate campaign tasks, enable content generation at scale, and assist in performance analysis and strategy creation
Other duties as assigned

Skills

A+ Content

SEO

Keyword Research

Content Optimization

Product Listings

Amazon A+

Brand Consistency

Graphics

Infographics

Project Management

CSC Generation

Acquires and revitalizes struggling retail brands

About CSC Generation

CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.

Merrillville, IndianaHeadquarters

2016Year Founded

$107.6MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

51-200Employees

Risks

Increased competition may lead to higher acquisition costs for CSC Generation.

Operational challenges in integrating new brands like Backcountry could affect performance.

Economic downturns could reduce consumer spending, impacting CSC's profitability.

Differentiation

CSC Generation specializes in acquiring and revitalizing struggling retail brands.

The company integrates brands into its platform to drive growth and profitability.

CSC Generation identifies 'unsexy' opportunities with significant potential for turnaround.

Upsides

CSC Generation's acquisition of Backcountry expands its consumer-centric brand portfolio.

The rise of AI-driven personalization can enhance CSC's customer engagement and conversion rates.

Direct-to-consumer models offer CSC increased profitability by cutting out intermediaries.

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