在研3A风格化写实射击端游 - 宣发推广运营（深圳） at Tencent

Shenzhen, China

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

游戏, 腾讯游戏, 射击游戏Industries

Requirements

本科及以上学历，1年以上游戏行业相关工作经验，有游戏产业研究、公关传播、舆情管理经验者优先。
对各类市场推广手段有全面而深入的理解，能够根据产品特色和发行策略制定有效的创意方案，并且有相关经验和资源可以帮助实现落地。
具备优秀的文案撰写能力，能够撰写高质量的新闻稿、软文、社交媒体内容等。
具备良好的媒体关系和沟通能力，能够与媒体建立良好的合作关系。
加分项：自身是射击游戏的意见领袖、社区经理或内容创作者。
加分项：英语可作为工作语言。

Responsibilities

负责该PC+主机射击游戏国服的宣发推广运营工作，制定预约和上线期的宣发策略，并且配合全球版本制定长线运营宣发规划。
参与制定产品营销传播策略，包括目标受众、传播渠道、传播内容、传播节奏等，确保传播效果最大化。
监测、分析舆情来源、传播路径、用户情绪等，评估舆情影响，为应对策略提供依据。积极引导舆论，通过正面宣传、澄清事实、沟通互动等方式，化解负面舆情。
与海外、国内多团队合作，保证信息高效流转，确保全球IP运营调性一致。

Skills

Key technologies and capabilities for this role

游戏宣发推广运营营销策略舆情监测舆情管理文案撰写媒体关系公关传播社交媒体市场推广内容创作

Questions & Answers

Common questions about this position

What experience is required for this marketing operations role?

Candidates need a bachelor's degree or above and at least 1 year of relevant experience in the gaming industry, with preference for those with game industry research, public relations, communications, or public opinion management experience.

What key skills are needed for the promotion and operations position?

The role requires a comprehensive understanding of market promotion methods to create effective creative plans, excellent copywriting skills for news articles, soft articles, and social media content, and strong media relations and communication abilities.

Where is this job located?

The position is based in Shenzhen.

What is the company culture like at Tencent's Tianmei Studio Group?

Tencent provides equal employment opportunities and fosters a fair, inclusive work environment that values diverse voices to spark innovation, while creating a supportive and encouraging atmosphere for personal and collective growth.

What makes a candidate stand out for this role?

Bonus points go to candidates who are opinion leaders, community managers, or content creators in the shooting game genre, and those who can use English as a working language.

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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