Senior Product Marketing Manager - Fixed-term contract - Video Games
Keywords StudiosSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
游戏, 腾讯游戏, 射击游戏Industries
Requirements
- 本科及以上学历，1年以上游戏行业相关工作经验，有游戏产业研究、公关传播、舆情管理经验者优先。
- 对各类市场推广手段有全面而深入的理解，能够根据产品特色和发行策略制定有效的创意方案，并且有相关经验和资源可以帮助实现落地。
- 具备优秀的文案撰写能力，能够撰写高质量的新闻稿、软文、社交媒体内容等。
- 具备良好的媒体关系和沟通能力，能够与媒体建立良好的合作关系。
- 加分项：自身是射击游戏的意见领袖、社区经理或内容创作者。
- 加分项：英语可作为工作语言。
Responsibilities
- 负责该PC+主机射击游戏国服的宣发推广运营工作，制定预约和上线期的宣发策略，并且配合全球版本制定长线运营宣发规划。
- 参与制定产品营销传播策略，包括目标受众、传播渠道、传播内容、传播节奏等，确保传播效果最大化。
- 监测、分析舆情来源、传播路径、用户情绪等，评估舆情影响，为应对策略提供依据。积极引导舆论，通过正面宣传、澄清事实、沟通互动等方式，化解负面舆情。
- 与海外、国内多团队合作，保证信息高效流转，确保全球IP运营调性一致。
Skills
游戏宣发
推广运营
营销策略
舆情监测
舆情管理
文案撰写
媒体关系
公关传播
社交媒体
市场推广
内容创作
Tencent
Internet platform for social, gaming, fintech
About Tencent
Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.
Shenzhen, ChinaHeadquarters
1998Year Founded
$31.5MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries
10,001+Employees
Benefits
Professional Development Budget
Risks
Tencent's addition to the US blacklist may affect its operations and partnerships.
Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.
Investment in blockchain exposes Tencent to volatile regulatory environments.
Differentiation
Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.
Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.
Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.
Upsides
Tencent's investment in blockchain technology could enhance its fintech and cloud services.
The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.
Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.
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