Senior Product Marketing Manager - Fixed-term contract - Video Games
Keywords StudiosSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
GamingIndustries
Requirements
- 3年以上游戏运营推广相关经验，有成熟PC游戏发行经验者优先。
- 热衷游戏，尤其是射击游戏，具备丰富的PC、主机游戏经验，对Steam、PlayStation和Xbox等平台熟悉。
- 具备出色的创意策划能力，有成功推广案例者优先。
- 熟悉全球/分区游戏市场，具备良好的英语读写能力优先，有小语种能力更优。
Responsibilities
- 了解全球PC、主机游戏市场，负责海外多地区的游戏营销推广工作，针对游戏核心卖点制定有效的整合推广策略。
- 研究海外市场特征、用户习惯和推广方式，拉通全区域发行运营节奏，提高全球发行效率。
- 熟练掌握海外社区、内容、PR和KOL运营手段，持续监控并指导优化游戏营销推广效果。
- 跟进创意平面、视频类素材的企划和制作，制定内容传播方案，实现传播目标。
Skills
Game Marketing
Overseas Market Research
Community Management
KOL Operations
PR
Content Planning
Steam
PlayStation
Xbox
Creative Planning
Tencent
Internet platform for social, gaming, fintech
About Tencent
Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.
Shenzhen, ChinaHeadquarters
1998Year Founded
$31.5MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries
10,001+Employees
Benefits
Professional Development Budget
Risks
Tencent's addition to the US blacklist may affect its operations and partnerships.
Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.
Investment in blockchain exposes Tencent to volatile regulatory environments.
Differentiation
Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.
Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.
Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.
Upsides
Tencent's investment in blockchain technology could enhance its fintech and cloud services.
The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.
Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.
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