National Research Group

Provides insights and strategies for entertainment technology

United States

About National Research Group

NRG specializes in providing insights and strategies for entertainment and technology, focusing on content across all devices at the intersection of content, culture, and technology. Their main technologies involve analyzing and providing valuable insights for storytellers in the industry.

None, NoneHeadquarters
1978Year Founded
BUYOUT_LBOCompany Stage
Data & Analytics, ConsultingIndustries
201-500Employees

Risks

Generative AI tools may reduce demand for traditional market research.
Popularity of short-form video content shifts marketing strategies.
Direct-to-consumer streaming services change content distribution landscape.

Differentiation

NRG specializes in market research for the global entertainment industry.
The company offers insights into films, games, TV, and streaming content.
NRG's Capstone Series explores emerging markets like Indonesia in depth.

Upsides

Growing demand for localized content in emerging markets like Indonesia.
Interest in integrated online-offline experiences boosts brand marketing strategies.
Urban-empowered female consumers in Indonesia offer unique marketing opportunities.