Amperity

Customer data platform for actionable insights

Seattle, Washington, United States

About Amperity

Amperity provides a customer data platform that helps businesses create detailed and actionable customer profiles by consolidating and cleaning data from various sources. Its main technology, identity resolution, allows companies to take unorganized customer data and transform it into accurate profiles that can enhance marketing efforts, improve customer service, and provide valuable insights. Amperity operates on a subscription-based software-as-a-service model, offering tools for data integration and analytics, along with professional services for implementation. Unlike its competitors, Amperity emphasizes delivering a high return on investment, as evidenced by a Forrester report showing a 993% ROI for its clients. The company's goal is to enable businesses to effectively leverage their customer data for better marketing and operational outcomes.

Seattle, WashingtonHeadquarters
2016Year Founded
$181.9MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
201-500Employees

Benefits

100% employee healthcare coverage
Transportation subsidies
A comfortable work environment with plenty of snacks, and other employee experience perks like events and activities
Both in-person and remote
Self-managed PTO
Inclusive environment

Risks

Leadership changes may disrupt operations and client relationships.
Intensifying competition in the CDP market could impact Amperity's market share.
Economic uncertainties may affect client budgets for marketing and data solutions.

Differentiation

Amperity's patented identity resolution technology consolidates disparate data sources effectively.
The company offers a subscription-based SaaS platform for data integration and analytics.
Amperity's AI-powered Customer 360 provides comprehensive and actionable customer insights.

Upsides

Growing demand for first-party data solutions boosts Amperity's market potential.
AI-driven customer insights are increasingly sought for personalized marketing strategies.
The CDP market is expanding with a projected CAGR of 25% from 2023 to 2028.