Vice President, Influencer Marketing at Orchestra Bio

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Hospitality, Real Estate, Marketing, CommunicationsIndustries

Requirements

Strong understanding of the relationship between brand, media, and audience, including how digital campaigns drive real-life action
Ability to bring, develop, and maintain strong relationships with influencers in travel, lifestyle, real estate, culture, brand, and hospitality industries

Responsibilities

Develop, lead, and execute multi-faceted influencer strategies and campaigns in the travel, hospitality, and real estate sectors, from one-time activations to long-term partnership programs
Build, nurture, and maintain strong relationships with travel, lifestyle, real estate, culture, brand, and hospitality influencers to deliver engaging, authentic, branded content
Oversee influencer "casting", negotiation, contracting, and content management across different campaigns
Collaborate closely with PR, marketing, and content teams to align influencer activity with broader brand messaging and ensure consistency across all platforms
Serve as a key point of contact and thought leader for clients, delivering clear recommendations, industry insights, and trend analysis to inform strategy
Monitor, analyze, and report on influencer and campaign performance; apply learnings to continually improve effectiveness and ROI
Work closely with Orchestra’s Growth team to pitch influencer engagement as both a standalone and add-on communications channel

Skills

Key technologies and capabilities for this role

Influencer MarketingInfluencer StrategyMarketing StrategyStorytellingData ScienceTravel MarketingHospitality MarketingReal Estate Marketing

Questions & Answers

Common questions about this position

Is this role remote or office-based?

This role is based in the New York, N.Y. office on a hybrid basis, with Orchestra staff required to be in office 3 days per week.

What are the key responsibilities for this Vice President role?

The role involves developing and executing multi-faceted influencer strategies and campaigns in travel, hospitality, and real estate sectors, building relationships with influencers, and overseeing influencer 'casting' and negotiations.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Orchestra?

Orchestra is committed to building and maintaining a diverse staff, hiring high-quality creative professionals with varied backgrounds, and providing opportunities for advancement and professional growth.

What makes a strong candidate for this VP Influencer Marketing role?

Strong candidates will have expertise in designing comprehensive influencer strategies for travel, hospitality, and real estate, experience building relationships with influencers, and the ability to manage high-profile campaigns that drive awareness and business results.

Orchestra Bio

Facilitates biotech collaborations through software

About Orchestra Bio

Orchestra.bio improves the biotech industry by facilitating partnerships among biotech firms, CROs, CDMOs, and biopharmaceutical companies. Their software platform addresses the challenges of collaboration, making it easier and safer for organizations to work together. This focus on enhancing collaboration sets them apart from competitors, as they aim to streamline the process of bringing biotech products to market. The goal of Orchestra.bio is to increase operational efficiency and speed up the development of life-saving therapeutics and other biotech innovations.

San Francisco, CaliforniaHeadquarters

2022Year Founded

VENTURE_UNKNOWNCompany Stage

Enterprise Software, BiotechnologyIndustries

11-50Employees

Risks

Emerging biotech software platforms could erode Orchestra.bio's market share.

Rapid AI advancements may outpace Orchestra.bio's current software capabilities.

Data privacy concerns could impact Orchestra.bio's international operations.

Differentiation

Orchestra.bio focuses on enhancing biotech collaborations through innovative software solutions.

The company addresses operational challenges in cross-organizational biotech collaborations.

Orchestra.bio's platform streamlines collaboration, reducing risks and operational burdens.

Upsides

Increased demand for AI-driven drug discovery boosts need for collaboration software.

Decentralized clinical trials require robust software for managing complex collaborations.

Biopharma outsourcing to CROs and CDMOs increases demand for advanced collaboration platforms.

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