Member Enrollment Specialist
WellthSalary not specified
Full Time
Entry Level & New Grad
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
EdTech, Higher Education, Online LearningIndustries
Requirements
- Strategic leadership experience in enrollment operations or similar high-scale operations
- Expertise in organizational design, process optimization, technology integration, and team development
- Ability to develop and deploy scalable, data-informed strategies
- Strong partnership skills with marketing, technology, university partners, analytics, finance, product, and business operations teams
- Experience leading large, distributed teams without direct involvement in recruitment or admissions activities
- Proficiency in data analysis for funnel performance, friction diagnosis, and reporting frameworks
- Knowledge of enrollment systems, CRM, communication platforms, automation, and service models
Responsibilities
- Develop and deploy a scalable, data-informed enrollment strategy aligned with 2U’s goals
- Partner with Marketing, technology, and University Partnerships for integration between lead generation, admissions operations, and student onboarding
- Establish vision and roadmap for enrollment systems, automation, and service models
- Represent Enrollment on the senior leadership team, providing insights on market dynamics, performance, and improvements
- Oversee enrollment operations across domestic and global teams for consistent processes, compliance, and learner experience
- Drive process improvements from inquiry to registration
- Develop policies and strategies to guide managed teams
- Collaborate with Technology and Business Operations to modernize systems and integrate data across CRM, communication, and reporting
- Build operational alignment between Marketing, Enrollment, and Academic Operations
- Lead, mentor, and develop a large, distributed team of enrollment leaders, managers, and specialists
- Delegate authority to subordinates and teams
- Foster a culture of accountability, collaboration, and continuous improvement
- Ensure training, coaching, and professional development programs
- Partner with Analytics, Marketing, and Finance to monitor funnel performance and identify improvements
- Use data to diagnose friction points and inform strategies
- Support shared reporting frameworks for learner acquisition funnel visibility
- Partner with Marketing on lead flow, creative alignment, and campaign optimization
- Collaborate with Product and University Partner teams for program representation and launch readiness
- Work with Technology, Finance, and Analytics on forecasting, resource planning, and system integration
Skills
Key technologies and capabilities for this role
2U
Provides online education solutions for universities
About 2U
2U provides online education solutions for universities, partnering with them to deliver high-quality digital programs. Their services include course design, marketing, and student support, all enhanced by technology and data analytics. This approach creates an engaging online learning environment that aims to ensure equal opportunities for all students. Unlike traditional learning management systems, 2U focuses on long-term partnerships and revenue-sharing agreements, aligning their success with that of the universities they serve. Their goal is to improve student outcomes and expand access to education globally.
Crystal City, VirginiaHeadquarters
2008Year Founded
$93.3MTotal Funding
IPOCompany Stage
EducationIndustries
1,001-5,000Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Holidays
Employee Stock Purchase Plan
Parental Leave
Volunteer Days
Risks
Interim CEO appointment suggests potential instability in leadership.
Multiple class action lawsuits pose significant legal and financial risks.
Chapter 11 bankruptcy filing indicates ongoing financial distress.
Differentiation
2U partners with prestigious universities to offer high-quality online degree programs.
The company combines technology, human support, and data analytics for effective online learning.
2U's No Back Row approach ensures equal opportunity for all students.
Upsides
Growing demand for online education boosts 2U's market potential.
Partnerships with international universities expand 2U's global reach.
Increased focus on data analytics improves student retention and success.
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