UX Research and Product Analyst Lead at InMobi

Zagreb, Grad Zagreb, Croatia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, CommunicationsIndustries

Requirements

Proven experience in user research, product analytics, and/or market research, ideally within product-led organizations
Strong leadership skills with a track record of building, scaling, and mentoring high-performing teams
Deep knowledge of research methodologies, data analysis techniques, and industry frameworks
A balance of strategic thinking and hands-on execution
Excellent communication and storytelling abilities to translate complex data into clear, actionable insights
A passion for influencing product decisions with evidence and driving customer-centric outcomes

Responsibilities

Lead and expand three key sub-functions: User Research, Product Analytics, and Market Research
Oversee the design, implementation, and delivery of both qualitative and quantitative research projects aligned with business goals
Provide actionable insights that validate current objectives and influence future roadmaps
Manage and scale the Insights Team: hire, mentor, and develop Researchers and Analysts while ensuring effective resourcing
Own the Insights Roadmap: prioritize projects, balance competing demands, and maintain excellence in execution
Champion data-driven decisions as the trusted voice of verified, research-based insights across the organization
Focus on three pillars: obtaining valuable information, creating meaning from that information, and leveraging it to influence decision-making

Skills

UX Research

User Research

Product Analytics

Market Research

Qualitative Research

Quantitative Research

Product Strategy

Data-Driven Insights

Team Management

Insights Roadmap

InMobi

Mobile advertising and programmatic solutions provider

About InMobi

InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.

Kadubeesanahalli, IndiaHeadquarters

2007Year Founded

$214.6MTotal Funding

DEBTCompany Stage

Consumer Software, Education, EntertainmentIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Free Lunch

Pet Insurance

Employee Assistance Program

Risks

Increased competition from local players like VerSe in the digital marketing space.

Potential over-reliance on debt financing could impact financial stability.

Pressure to deliver on AI-driven expansion could strain resources if not managed well.

Differentiation

InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.

The company provides advanced analytics and optimization tools to improve ad performance.

InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.

Upsides

InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.

The company is recognized as a 'Strong Performer' in the sell-side platform market.

InMobi's planned IPO indicates strong market confidence and potential capital for expansion.

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