UX Research and Product Analyst Lead at InMobi

Zagreb, Grad Zagreb, Croatia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, CommunicationsIndustries

Requirements

Proven experience in user research, product analytics, and/or market research, ideally within product-led organizations
Strong leadership skills with a track record of building, scaling, and mentoring high-performing teams
Deep knowledge of research methodologies, data analysis techniques, and industry frameworks
A balance of strategic thinking and hands-on execution
Excellent communication and storytelling abilities to translate complex data into clear, actionable insights
A passion for influencing product decisions with evidence and driving customer-centric outcomes

Responsibilities

Lead and expand three key sub-functions: User Research, Product Analytics, and Market Research
Oversee the design, implementation, and delivery of both qualitative and quantitative research projects aligned with business goals
Provide actionable insights that validate current objectives and influence future roadmaps
Manage and scale the Insights Team: hire, mentor, and develop Researchers and Analysts while ensuring effective resourcing
Own the Insights Roadmap: prioritize projects, balance competing demands, and maintain excellence in execution
Champion data-driven decisions as the trusted voice of verified, research-based insights across the organization
Focus on three pillars: obtaining valuable information, creating meaning from that information, and leveraging it to influence decision-making

Skills

Key technologies and capabilities for this role

UX ResearchUser ResearchProduct AnalyticsMarket ResearchQualitative ResearchQuantitative ResearchProduct StrategyData-Driven InsightsTeam ManagementInsights Roadmap

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What skills and experience are required for the UX Research and Product Analyst Lead role?

Required skills include proven experience in user research, product analytics, and/or market research; strong leadership skills with a track record of building and mentoring teams; deep knowledge of research methodologies and data analysis; strategic thinking with hands-on execution; and excellent communication to translate data into insights.

What is the company culture like at Infobip?

The culture emphasizes curiosity, passion, collaboration, meaningful work, challenges that promote growth, and a purpose-driven environment where employees contribute to a global full-stack cloud communication platform.

What makes a strong candidate for this position?

A strong candidate combines research expertise in user research, product analytics, or market research with proven people leadership, business impact, strategic thinking, hands-on execution, and the ability to influence product decisions through clear communication of insights.

InMobi

Mobile advertising and programmatic solutions provider

About InMobi

InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.

Kadubeesanahalli, IndiaHeadquarters

2007Year Founded

$214.6MTotal Funding

DEBTCompany Stage

Consumer Software, Education, EntertainmentIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Free Lunch

Pet Insurance

Employee Assistance Program

Risks

Increased competition from local players like VerSe in the digital marketing space.

Potential over-reliance on debt financing could impact financial stability.

Pressure to deliver on AI-driven expansion could strain resources if not managed well.

Differentiation

InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.

The company provides advanced analytics and optimization tools to improve ad performance.

InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.

Upsides

InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.

The company is recognized as a 'Strong Performer' in the sell-side platform market.

InMobi's planned IPO indicates strong market confidence and potential capital for expansion.

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