Trade Marketing Coordinator at Stanley Black & Decker

Santo Domingo, Distrito Nacional, Dominican Republic

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Manufacturing, ToolsIndustries

Requirements

Bachelor’s degree in Industrial Engineering, Sales, Marketing (preferred), Business Administration, or Public Relations
2 to 5 years of proven work experience
Willingness to travel nationwide
Team management and leadership skills
Intermediate English proficiency
Intermediate/Advanced proficiency in Microsoft Office
Experience in sell-out execution
Strong organization, discipline, and attention to detail
Dynamic and energetic personality
Relationship-building skills
Impact and influence capabilities
Experience in logistics and coordination
Planning and detail management skills
Data management for point-of-sale execution proposals
Experience with client inventory turnover

Responsibilities

Drive Sell-Through/Sell-Out Activities: Monitor product turnover at points of sale; Coordinate and implement promotions and activities to boost sell-through/sell-out; Organize special events, activities, and trade fairs with distributors (as approved by Cluster Manager); Execute account plans including combo offers, product displays, etc.; Conduct market intelligence activities (competitor mapping, brand launches, pricing, competitive updates); Prepare quarterly execution reports focused on sell-out (new displays, promotions, campaigns, etc.); Coordinate and implement training calendars for assigned retail chains; Evaluate profitability (P&L) and impact of events and promotional campaigns; Manage the purchase and administration of giveaways, displays, and POP materials; Oversee promotional vehicles and assets
Maintain Brand Visibility: Negotiate and secure additional premium shelf space for new and existing products (beyond what is agreed by the KAC); Coordinate display installation programs across all distribution channels; Design and manage in-store gondolas
Ensure Effective Communication at Points of Sale: Validate warranty information, product specifications, usage guides, and product selection guidance
Lead the Promoter Team: Communicate priorities, define and monitor route compliance, supply giveaways, POP materials, and displays, and track KPIs (approved by Cluster Manager); Oversee agency management (punctual payments, uniform control, mobile phones, travel expenses)
Ensure Brand Standards: Enhance packaging and other brand aspects; Ensure products present well, adding value to the brand and point of sale
Optimize Product Logistics: Improve logistics to ensure timely and accurate product deliveries (especially for online sales); Enhance product turnover at points of sale
Develop Merchandising Plans and POP Materials

Skills

Trade Marketing

Sell-Through Management

Promotions Coordination

Market Intelligence

Competitor Mapping

Merchandising

POP Materials

P&L Analysis

Negotiation

Event Management

Training Coordination

Brand Visibility

Reporting

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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