Strategy & Consulting - Global Network | SONG - Marketing Analytics Consultant at Accenture

San Jose, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Life Sciences, Energy, Supply Chain, Finance, Talent ManagementIndustries

Requirements

Strong understanding of the fundamentals of marketing, digital marketing, web analytics
Ability to map customer journeys, define KPIs/metrics and data collection requirements, develop dashboards and reports
Ability to generate and use insights to devise customer segment specific approach
Ability to work closely with marketing, analytics, data and other teams
Strong storytelling and PPT skills
Awareness of marketing processes

Responsibilities

Conduct user experience assessment/audit on website/app, assess digital analytics (web/app analytics) capability and provide recommendations on optimizing the customer journey
Understand customer journey and current trends to give recommendations to improve marketing initiatives, personalization, or advertising strategies
Gather business requirements, translate complex functional, technical, and business requirements into architectural designs and solution blueprint
Manage the processes for capturing, storing, using, and tracking of online activity data from multiple channels and its integration with CDP
Work as a BA, PO as part of web analytics, tag management implementation
Plan and design digital analytics/clickstream data inclusion to customer 360 view and provide framework/solution/Architecture/Roadmap for clients as applicable

Skills

Marketing Analytics

Management Consulting

Marketing Transformation

Sales Strategy

Customer Insights

Data Analytics

Strategy Consulting

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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