Reddit

Staff Machine Learning Engineer, Ads Targeting

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Internet, Social Media, AdvertisingIndustries

Position Overview

  • Location Type: (Not specified)
  • Employment Type: (Not specified)
  • Salary: (Not specified)

Reddit is a community-driven platform focused on shared interests and authentic conversations. It hosts over 100,000 communities and attracts approximately 101M daily active unique visitors. The company is focused on evolving its mission to provide a delightful and relevant experience for users and advertisers. This role focuses on Ads Targeting, specifically building ML systems and solutions to improve targeting products.

Responsibilities

  • Own end-to-end design and execution of ML-based targeting products like auto targeting, user lookalikes etc.
  • Drive research direction and technical roadmap for complex projects, leading day-to-day project execution and contributing to team vision and strategy.
  • Be a thought leader for the team, collaborating with product managers and cross-functional partners to develop and prioritize the roadmap based on data analysis, industry research, and product research.
  • Research, implement, test, and launch new model architectures for retrieval using deep learning (GNNs, transformers, two tower models, LLMs) with a focus on improving advertiser outcomes.
  • Provide mentorship to junior MLEs.
  • Own offline & online experimentation of ML models for improving targeting products.
  • Work on large-scale data systems and product integration.
  • Collaborate closely with multiple stakeholders across product, engineering, research, and marketing.

Requirements

  • Tech Lead Experience: In a product ML team driving research and technical direction to improve business outcomes using applied ML.
  • Ads Retrieval Experience: Experience with ads retrieval modeling, ranking, or recommendation systems.
  • Deep Learning Expertise: Experience with deep learning models for retrieval (two tower, GNNs, transformers, LLMs).
  • Model Deployment Experience: 5+ years of end-to-end experience of training, evaluating, testing, and deploying machine learning models.
  • Framework Proficiency: 2+ years of experience building machine learning models with Tensorflow/Pytorch.
  • Data Processing Experience: Experience with large-scale data processing and pipeline orchestration tools.

Company Information

For more information, visit redditinc.com.

Skills

Machine Learning
Deep Learning
GNNs
Transformers
Two Tower Models
LLMs
Model Deployment
Data Systems
Recommendation Systems
Ranking
Retrieval Modeling
Online & Offline Experimentation
Large-scale Data
Cross-functional Collaboration

Reddit

Online platform for community discussions and content

About Reddit

Reddit is an online platform that allows users to post, vote, and comment on content within various communities based on shared interests. Users can engage in discussions on a wide range of topics, from news and sports to entertainment and hobbies. The platform features a unique voting system where content can receive upvotes or downvotes, helping the most popular posts gain visibility. Reddit generates revenue primarily through advertising, premium memberships, and the sale of virtual goods like Reddit Coins. Unlike many other social media platforms, Reddit emphasizes community-driven content and discussions, creating a space for authentic interactions among users. The goal of Reddit is to foster engagement and connection among its diverse user base.

San Francisco, CaliforniaHeadquarters
2005Year Founded
$1,177.1MTotal Funding
IPOCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Benefits

Comprehensive health benefits
Flexible unlimited vacation days & monthly global wellness days
Family planning funds & 4+ months paid parental leave
Personal & professional development funds
Paid volunteer time off
Workspace & home office benefits

Risks

Reliance on advertising revenue faces competition from platforms like TikTok and Instagram.
AI tools like 'Reddit Answers' may raise privacy and data usage concerns.
NFT market expansion exposes Reddit to volatility and regulatory scrutiny.

Differentiation

Reddit's unique voting system promotes engaging and authentic content discovery.
The platform's diverse communities cater to a wide range of interests and discussions.
Reddit's AI-powered tools enhance user experience and content moderation.

Upsides

Reddit's confidential IPO plans signal potential growth and market expansion.
AI-driven content moderation can improve user safety and platform reliability.
Expansion into blockchain and NFTs opens new revenue streams and user engagement.

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