Sr. Product Public Relations Manager (Remote)

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, BiotechnologyIndustries

Requirements

Candidates should possess 10-14+ years of PR experience, with at least 5 years specifically in the security industry, and a current security PR role with direct product PR experience is strongly preferred. Excellent writing skills, a deep understanding of the cybersecurity industry, and current experience managing media relationships with a network of contacts are essential. Proven ability to simplify complex technical concepts into engaging narratives, experience crafting product messaging that highlights customer value and market differentiation, and a collaborative mindset are also required. The role demands high attention to detail, strong organizational skills, and the ability to thrive in a fast-paced, high-growth environment.

Responsibilities

The Senior Product Public Relations Manager will develop and execute product PR strategies aligned with business objectives and go-to-market initiatives. This role involves translating technical capabilities and product milestones into clear, differentiated narratives for media, customers, analysts, and investors. Responsibilities include managing and building relationships with media and influencers to drive meaningful coverage, collaborating with cross-functional teams like product marketing and engineering to develop messaging, and supporting the creation of product-focused thought leadership, press releases, and media campaigns. Additionally, the manager will equip regional PR agencies with assets and messaging, and monitor industry trends and competitor announcements to identify storytelling opportunities.

Skills

Public Relations

Product Marketing

Cybersecurity

Media Strategy

Technical Messaging

Earned Media

Go-to-Market Initiatives

Competitive Differentiation

Crowdstrike

Cloud-native endpoint security solutions provider

About Crowdstrike

CrowdStrike specializes in cybersecurity, focusing on protecting businesses from cyber threats through cloud-native endpoint security solutions. Their main product, the Falcon platform, includes services like Falcon Pro, which replaces traditional antivirus with next-generation antivirus that integrates threat intelligence, Falcon Insight for endpoint detection and response, and Falcon Device Control to manage connected devices. Unlike many competitors, CrowdStrike's services are subscription-based, allowing clients to choose different levels of protection based on their needs. The company serves a diverse clientele, including many Fortune 100 companies, and is recognized as a leader in the cybersecurity field, known for its effectiveness in threat detection and response.

Austin, TexasHeadquarters

2011Year Founded

$468MTotal Funding

IPOCompany Stage

Enterprise Software, CybersecurityIndustries

5,001-10,000Employees

Benefits

Competitive Employee Stock Purchase Plan

Remote-friendly culture

Market leader in compensation and equity awards

Competitive vacation and flexible working arrangements

Comprehensive health benefits + 401k plan

Paid Parental Leave, including adoption

Wellness programs

Professional development and mentorship opportunities

Open offices have stocked kitchens, coffee, soda and treats

Risks

Increased competition from companies like Lumos could challenge CrowdStrike's market share.

Recovery from last year's outage may still affect customer trust and future sales.

Pressure to demonstrate ROI by 2025 could challenge CrowdStrike's financial transparency.

Differentiation

CrowdStrike's Falcon platform offers cloud-native endpoint security solutions, a key differentiator.

The company serves 44 of the Fortune 100, showcasing its strong market presence.

CrowdStrike's proactive threat hunting sets it apart in cybersecurity threat detection.

Upsides

Partnership with SonicWall opens new SMB market segment for CrowdStrike.

Recognition as a leader in ransomware prevention boosts CrowdStrike's market credibility.

Gamified learning initiatives help address cybersecurity skills gap, benefiting future talent pipeline.

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