Sr. Product Marketing Manager, Earn

United States

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$110,000 – $176,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Financial Services, BiotechnologyIndustries

Requirements

Candidates should have at least 6 years of experience in Product Marketing Management, preferably in fintech, trading, or high-growth B2C tech. Strong crypto expertise and passion are essential, along with a deep understanding of Earn market trends, onchain protocols, user behavior, and the evolving regulatory landscape. Proven ability to drive end-to-end growth strategies for multi-matrixed products across different lifecycle phases is required. The ideal candidate is a data-driven marketer, a creative storyteller, experienced in leading cross-functional teams in fast-paced environments, and possesses strong communication and stakeholder management skills with an entrepreneurial mindset.

Responsibilities

The Senior Product Marketing Manager will lead and execute the product marketing strategy for Kraken's Earn offerings, driving high-impact campaigns and strategies for awareness, adoption, and retention. Responsibilities include developing and leading the Earn growth marketing strategy, owning end-to-end campaign management across various channels, and optimizing the customer journey through engagement strategies. The role involves translating complex financial products into compelling value propositions, collaborating with cross-functional teams, defining and reporting on key product KPIs, and serving as the voice of the customer to inform product roadmaps and marketing initiatives.

Skills

Product Marketing

Go-to-Market Strategy

Growth Marketing

Customer Insights

Market Data Analysis

Competitive Analysis

Campaign Execution

Acquisition

Retention

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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