Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- 7+ years of experience
- Experience in healthcare-at-home market
- Experience with product strategy development and execution
- Experience with market research and competitive analysis
- Experience with business case development
- Experience with product roadmap creation and maintenance
- Experience with cross-functional collaboration
Responsibilities
- Support the development of portfolio strategy for healthcare delivery strategies
- Identify and evaluate potential offerings to shape the vision and multi-year roadmap for telehealth capabilities
- Identify pain points and rate limiters and collaborate with cross-functional teams to design and implement solutions
- Facilitate product discovery processes, including user research, journey mapping, and pain point analysis
- Translate opportunities into clear product requirements and lead throughout the entire product lifecycle
- Maintain a deep understanding of the healthcare-at-home market
- Conduct market research, opportunity assessments, and competitive analysis
- Translate strategic opportunities into clear, data-driven business cases
- Develop user experiences and journeys
- Quantify value, impact, cost, and feasibility and validate product-market fit
- Create prioritization frameworks to guide investment decisions
- Collaborate with internal stakeholders to align on goals, capture feedback, and support decision-making processes
- Support to define and maintain a 12-36 month roadmap
Skills
CVS Health
Comprehensive pharmacy and healthcare services
About CVS Health
CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.
Woonsocket, Rhode IslandHeadquarters
1963Year Founded
DEBTCompany Stage
Healthcare, Consumer GoodsIndustries
10,001+Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
Company Equity
Wellness Program
Professional Development Budget
Paid Vacation
Paid Holidays
Risks
Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.
The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.
The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.
Differentiation
CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.
The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.
CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.
Upsides
Expansion of telehealth services allows CVS to reach more patients remotely.
Increased consumer interest in wellness boosts demand for CVS's health-related products.
The trend towards value-based care aligns with CVS's integrated healthcare approach.
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