Sr Dir, Live Category Activation at eBay

San Jose, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Ecommerce, RetailIndustries

Requirements

12+ years of experience in ecommerce, live commerce, digital retail, or related strategic leadership roles
Proven ability to translate business strategy into consumer-facing programs or activations
Strong leadership and team management experience with cross-functional collaboration skills
Deep understanding of content, storytelling, and live shopping engagement strategies
Experience developing scalable playbooks and frameworks for seller enablement
Demonstrated creativity, strategic agility, and operational excellence
Ability to thrive in a fast-moving, ambiguous environment and deliver measurable results

Responsibilities

Build and scale Live categories and business in North America
Develop and execute playbooks, strategy for different Live “formats” and category playbooks to scale eBay Live across multiple categories
Set the seller and buyer segments and strategy for eBay Live to scale supply, demand and platform
Manage end-to-end execution for content and programming, activations, and IRL events
Partner with core category leaders, marketing, and operations to align on inventory, content, and pricing strategies
Develop and execute live commerce activation strategies across multiple categories
Scale eBay Live programming into a globally replicable model
Build scalable playbooks and seller training for using eBay Live tools
Lead creative testing and highlight activations (e.g., eBay Live Studio, Black Friday pilots)
Explore opportunities to build or enhance a content studio to support live commerce
Establish frameworks to expand successful U.S. programs globally
Drive strong collaboration between category, business development, and operations teams
Serve as the thought leader on how eBay brings category strategy to life through live formats

Skills

Key technologies and capabilities for this role

Live CommerceCategory ManagementStrategy DevelopmentSeller EnablementBuyer EngagementContent ProgrammingMarketing StrategyOperationsPlaybook ExecutionEvent ManagementInventory ManagementGlobal Scaling

Questions & Answers

Common questions about this position

What experience is required for the Senior Director, Live Category Activation role?

Candidates need 12+ years of experience in ecommerce, live commerce, digital retail, or related strategic leadership roles, along with proven ability to translate business strategy into consumer-facing programs or activations.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require office work?

This information is not specified in the job description.

What is the company culture like at eBay?

eBay fosters a culture where customers are the compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work, with a team of passionate thinkers, innovators, and dreamers focused on reinventing ecommerce.

What makes a strong candidate for this role?

A strong candidate is a strategic yet hands-on leader with category insight, operational rigor, and the ability to merge storytelling with business strategy to build scalable live commerce frameworks.

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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