Sr Associate, Savings Products - HYSA, CDs & Money Market, Boston, MA at Santander

Boston, Massachusetts, United States

Santander Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, BankingIndustries

Requirements

  • Bachelor's Degree or equivalent work experience in Business, Finance, or equivalent field. - Required
  • 9+ Years Product Management or Strategy experience in retail banking or financial services. - Required
  • Deep understanding of savings products, deposit pricing strategies, and digital account features
  • Demonstrated success in managing product performance, including deposit growth and margin optimization
  • Strong data skills, including experience with performance dashboards and customer insights tools
  • Excellent communication, presentation, and stakeholder engagement skills

Responsibilities

  • Develop and maintain the product strategy and roadmap for savings products (HYSA, CDs, MMAs) aligned with business goals
  • Identify growth opportunities through pricing, segmentation, digital enhancements, and bundling with other retail products
  • Conduct competitive and market analysis to ensure offerings remain attractive and differentiated
  • Oversee end-to-end product lifecycle, including ideation, development, launch, and post-launch optimization
  • Collaborate with Digital, Technology, and Operations teams to enhance digital savings account features and servicing tools
  • Drive enhancements that support faster onboarding, personalized savings goals, account insights, and financial wellness
  • Monitor key performance indicators (KPIs) such as account growth, balance trends, interest margin, and customer retention
  • Partner with Pricing, Treasury, and Finance teams to align product pricing with funding strategies and profitability targets
  • Use data and analytics to inform decisions, test new features/offers, and refine the product roadmap
  • Work closely with Marketing, Analytics, Compliance, and Customer Experience teams to deliver high-impact campaigns and enhancements
  • Partner with Relationship Management, Branch, and Digital Banking teams to optimize multi-channel acquisition and servicing

Skills

Product Strategy
Roadmap Development
Market Analysis
Competitive Analysis
Pricing Strategy
Customer Segmentation
Digital Enhancements
Deposit Growth
Customer Engagement
Product Profitability

Santander

Provides banking, investment, and insurance services

About Santander

Santander Bank provides a variety of financial services to individuals, small businesses, and large corporations in the United States. Its offerings include savings and checking accounts, loans, credit cards, and investment products. The bank also has specialized services through Santander Investment Services and insurance products via Santander Securities LLC. Santander stands out from its competitors by focusing on community growth, committing $13.6 billion to support initiatives like the 'Cultivate Small Business' program, which aids early-stage entrepreneurs, especially from underrepresented groups. The bank generates revenue through interest on loans, service fees, and commissions, while promoting responsible banking practices and financial education. Santander's goal is to empower individuals and businesses, enhance community prosperity, and provide comprehensive financial solutions.

Boston, MassachusettsHeadquarters
1902Year Founded
$75MTotal Funding
POST_IPO_DEBTCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees

Benefits

Health, dental, & vision
401k
Flexible PTO
Parental & sick leave
Discounts: technology, travel, auto, fitness, & tuition

Risks

ISO 20022 transition may challenge smaller business partners.
'Quishing' attacks pose a growing threat to consumer security.
Openbank faces competition in the U.S. high-yield savings market.

Differentiation

Santander's Openbank offers a 5.00% APY high-yield savings account nationwide.
The bank's Inclusive Communities Plan pledges $13.6 billion for community initiatives.
Santander's ISO 20022 adoption enhances operational efficiency and data management.

Upsides

Openbank's high-yield savings account attracts more U.S. customers.
Santander's renewable energy financing highlights commitment to sustainable investments.
Proactive cybersecurity measures enhance customer trust and protect digital assets.

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