Social Strategy Director at Ogilvy

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Marketing, Beauty, WellnessIndustries

Requirements

In-depth understanding of social platforms, community engagement, formats/features driving virality, and Paid, Owned, Earned content strategies
Experience in the beauty and wellness sector
Expertise in latest beauty/wellbeing trends, cultural insights, and creative strategy best practices
Ability to advocate for diversity of thought and inclusive approaches
Strong collaboration skills with clients and internal teams (creative, account, intelligence, media)
Proficiency in social research tools for trend, influencer, theme, and topic analysis
Thought leadership in cultural insights, social trends, and platform best practices
Knowledge of latest trends, technologies, and tools in influence and social marketing

Responsibilities

Lead development of bespoke strategic plans aligned with clients' goals, incorporating trends and best practices
Build social-first, culture-forward platform ideas that drive impact and scale
Collaborate with clients to understand business, audiences, and brand values, formulating resonant campaigns
Conduct in-depth research using social tools to identify trends, influencers, themes, and topics for content/campaigns
Partner with internal teams to ensure campaign integration with overall brand strategy
Act as thought leader, sharing insights, trends, and best practices with teams and clients
Develop innovative, cohort-first content and social comms strategies with media partners
Stay updated on trends, technologies, and tools to enhance campaign performance and impact
Create influential social strategies rooted in culture for high-profile clients
Collaborate with planners, creatives, and creators to solve challenges and deliver exceptional work
Recognize always-on and reactive opportunities for clients to harness and amplify trends

Skills

Key technologies and capabilities for this role

Social StrategyContent StrategyPaid SocialOwned MediaEarned MediaCultural InsightsTrend AnalysisSocial PlatformsCommunity EngagementInfluencer MarketingBehavioural Science

Questions & Answers

Common questions about this position

What is the location for this Social Strategy Director role?

The position is based in London.

Is this a full-time position, and what is the contract type?

This is a full-time role on a 12 months fixed-term contract.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What key skills and experience are required for the Social Strategy Director position?

The role requires in-depth understanding of social platforms, community engagement, formats driving virality, and developing content strategies rooted in Paid, Owned, and Earned thinking, plus expertise in beauty and wellness trends, cultural insights, and creative strategy.

What does Ogilvy's company culture emphasize for this role?

Ogilvy emphasizes a social-first culture-forward approach, advocating for diversity of thought, inclusive approaches, and collaboration in a creative environment fueled by Behavioural Science.

Ogilvy

Global advertising and brand experience agency

About Ogilvy

Ogilvy operates as a global advertising, marketing, and public relations agency focused on creating and managing brand experiences. The company helps businesses establish a unique brand identity, develop engaging customer experiences, and communicate compelling brand stories. Their services include advertising campaigns, digital marketing, public relations, and brand consulting, which they offer on a project basis or through long-term contracts. Ogilvy differentiates itself from competitors by leveraging its extensive global presence and deep industry knowledge to deliver tailored marketing strategies for a diverse range of clients, including well-known brands and non-profit organizations. The goal of Ogilvy is to drive growth and brand loyalty for its clients through impactful marketing solutions.

New York City, New YorkHeadquarters

1948Year Founded

ACQUISITIONCompany Stage

Consulting, Consumer Goods, EntertainmentIndustries

5,001-10,000Employees

Benefits

Hybrid Work Options

Risks

Increased competition from digital-first agencies offering cost-effective solutions.

The rise of in-house marketing teams reduces demand for external agency services.

Economic uncertainties and budget cuts may impact Ogilvy's revenue streams.

Differentiation

Ogilvy's global presence spans 132 offices in 83 countries, offering extensive reach.

The agency's six core capabilities provide comprehensive brand solutions for diverse client needs.

Ogilvy's legacy of iconic campaigns positions it as a leader in creative marketing.

Upsides

AI-driven marketing strategies enhance personalized campaigns and client ROI.

Short-form video content offers new storytelling opportunities on platforms like TikTok.

Ogilvy's recognition in Forbes' Best Consulting Firms list boosts its consulting credibility.

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