Social Platform Specialist, Youtube at Daily Wire

Nashville, Tennessee, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Digital MediaIndustries

Requirements

2–3 years of experience managing brand channels or equivalent on a major platform (e.g., YouTube, Meta, TikTok) or equivalent work experience
Expertise in platform-specific analytics tools (e.g., YouTube Studio, Meta Business Suite)
Deep knowledge of platform algorithms and content formats
Analytical mindset with A/B testing and performance refinement experience
Excellent writing, grammar, and organizational skills
Ability to work cross-functionally and adapt in a fast-paced environment

Responsibilities

Stay deeply immersed in the platform’s ecosystem, including feature rollouts (e.g., YouTube Shorts monetization updates), competitor benchmarks, and content trends
Analyze content and channel-level performance metrics (CTR, watch time, follower growth, etc.) and deliver weekly insights to guide content and distribution strategies
Lead A/B testing and rapid response strategy shifts when platform performance changes or new formats emerge
Own the end-to-end publishing pipeline—crafting engaging titles, coordinating thumbnails, managing post timing, and ensuring metadata accuracy
Ensure brand and platform consistency across all content while leveraging data to drive innovation and optimization
Maintain governance and compliance documentation (e.g., GDPR, CCPA) and support cross-functional teams with technical troubleshooting and training
Serve as a strategic advisor to internal stakeholders on platform-specific capabilities and opportunities

Skills

Key technologies and capabilities for this role

YouTube StudioYouTube AnalyticsA/B TestingCTR AnalysisWatch Time OptimizationThumbnail CreationMetadata ManagementContent PublishingPlatform AlgorithmsGDPR ComplianceCCPA Compliance

Questions & Answers

Common questions about this position

What is the salary for the Social Platform Specialist role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What experience and skills are required for this role?

Candidates need 2–3 years of experience managing brand channels on platforms like YouTube, Meta, or TikTok, expertise in platform analytics tools, deep knowledge of algorithms and formats, an analytical mindset with A/B testing experience, excellent writing and organizational skills, and the ability to work cross-functionally in a fast-paced environment.

What is the work environment like at Daily Wire?

The role involves working cross-functionally in a fast-paced environment, serving as a strategic advisor to internal stakeholders, and supporting teams with troubleshooting and training.

What makes a strong candidate for this position?

A strong candidate has 2–3 years managing brand channels on major platforms like YouTube, expertise in analytics tools and algorithms, proven A/B testing experience, excellent writing skills, and the ability to thrive in a fast-paced, cross-functional setting.

Daily Wire

Digital media company for conservative audiences

About Daily Wire

Daily Wire operates in the digital news and entertainment market, focusing on providing content for a conservative audience. The company offers news articles, opinion pieces, and entertainment through its website, dailywire.com, featuring various shows and podcasts that discuss current events, politics, and culture. Daily Wire generates revenue through advertising on its free content and subscription fees from its premium membership, "Daily Wire Insider," which grants access to ad-free content and exclusive articles. Unlike many mainstream media outlets, Daily Wire emphasizes conservative viewpoints, catering to an audience that feels underrepresented. The company's goal is to deliver content that resonates with conservative ideologies while diversifying its revenue through merchandise sales and partnerships.

Los Angeles, CaliforniaHeadquarters

2015Year Founded

$48.6MTotal Funding

LATE_VCCompany Stage

Consumer Software, EntertainmentIndustries

51-200Employees

Benefits

Health Insurance

Paid Time Off

401(k) Retirement Plan

401(k) Company Match

Risks

Competition from conservative media outlets like Blaze Media and Newsmax is increasing.

Controversial content may lead to advertiser backlash and reduced revenue.

Legal challenges from perceived discriminatory content could pose financial risks.

Differentiation

Daily Wire offers a conservative slant on news, appealing to underrepresented audiences.

The company combines advertising and subscription services for diversified revenue streams.

Daily Wire's premium membership provides ad-free content and exclusive articles.

Upsides

Increased interest in conservative media boosts potential subscribers and advertisers for Daily Wire.

DailyWire+ platform launch could broaden audience and increase subscription revenue.

Daily Wire's influence as a watchdog enhances its reputation and credibility.

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