[Remote] Social Media Specialist, Facebook at The Krazy Coupon Lady

Florida, United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Part TimeJob Type

UnknownVisa

Publishing, E-commerce, Digital MediaIndustries

Requirements

Candidates must have at least 1 year of experience in social media content creation, digital marketing, or community engagement. Strong writing skills with a knack for punchy, persuasive social copy are essential. Experience using social media scheduling tools like Sprinklr, Hootsuite, or Later, and knowledge of Facebook analytics and performance tracking are required. A passion for deal content, e-commerce, and smart shopping is also necessary. Applicants must complete a required homework assignment involving creating Facebook posts for provided URLs.

Responsibilities

The Social Media Specialist will post high-volume deal content to Facebook every 15-30 minutes during assigned shifts, ensuring accuracy and timeliness. They will maintain a consistent Facebook presence with posts, Reels, and Stories, writing concise captions to drive engagement. Responsibilities include reacting quickly to trends and breaking deals, optimizing content for engagement and reach, aligning posts with brand voice, monitoring post performance, and engaging with the community by responding to comments.

Skills

Facebook

Social Media Marketing

Content Creation

Copywriting

Trend Analysis

Community Engagement

Deal Curation

High-Volume Posting

Reels

Stories

The Krazy Coupon Lady

Couponing and deal-hunting resource for women

About The Krazy Coupon Lady

The Krazy Coupon Lady helps women manage their finances by simplifying couponing and deal hunting. Their main product is a mobile app that provides users with a continuous stream of deals, shopping tips, and life hacks to help them save money. The app gained popularity quickly, becoming the top lifestyle app in the Apple Store shortly after its launch in 2015. What sets The Krazy Coupon Lady apart from competitors is its focus on the female demographic and its commitment to community support, including a charitable organization that assists local refugees. The company's goal is to empower women to shop smarter and stretch their budgets further.

Eagle, IdahoHeadquarters

2009Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

51-200Employees

Benefits

Remote Work Options

Risks

Increased competition from other money-saving apps could dilute KCL's market share.

Dynamic pricing algorithms may reduce the effectiveness of traditional couponing.

Changes in consumer behavior towards bulk buying could affect KCL's engagement.

Differentiation

KCL was founded by Joanie Demer and Heather Wheeler in 2009.

KCL's app debuted as the #1 lifestyle app in 2015.

KCL has an all-female executive team and a charitable organization.

Upsides

KCL benefits from increased consumer interest in grocery staples in 2023.

KCL's list of 62 stores with free shipping boosts holiday engagement.

92% of consumers using digital coupons in 2023 supports KCL's offerings.

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