Social Media Specialist at Skechers

Manhattan Beach, California, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Apparel, Footwear, Lifestyle, MarketingIndustries

Requirements

Strong writing, communication, and organization skills with a keen eye for detail
Basic knowledge of social scheduling and analytical tools
Ability to work collaboratively with multiple teams and stakeholders
Availability for occasional weekend or special event support

Responsibilities

Assist the Influencer Marketing team in coordinating influencer initiatives, including asset gathering, content QA, and campaign organization
Support creative development for influencer content by bringing trend-informed ideas, reference inspiration, and new content concepts to the team
Help shape creative briefs for influencers and creators, ensuring clarity, originality, and alignment with brand direction
Source, review, and organize user-generated content (UGC) for potential social use
Work closely with the Social Media Manager & Advertising Content Manager to support content production – brainstorming concepts, assisting with shoots, and helping prepare assets
Collaborate with the creative team to ensure content meets brand standards, campaign goals, and platform best practices
Bring platform-native ideas and trend insights to brainstorms, contributing to a steady flow of fresh, relevant content
Work closely with Retail, Digital, Production, and Advertising teams to support integrated social and influencer campaigns
Serve as a flexible team player who can jump in to support broader social initiatives, projects, and brand moments as needed
Monitor social platforms, flag relevant community interactions, and respond or escalate as appropriate to help strengthen brand relationships
Stay informed on platform trends, youth culture, fashion, and digital storytelling to ensure content remains current and compelling
Regularly bring new ideas, emerging content styles, and trend insights to the team
Assist in maintaining the social media content calendar to ensure posts align with campaign timelines, seasonal moments, and brand messaging
Track basic performance metrics and assist with compiling reports to support data-informed content planning
Assist in copywriting needs across social posts, influencer content, or campaign-related materials
Provide hands-on support for packaging, shipping, and preparing materials for influencer mailers
Jump in on miscellaneous tasks as needed, supporting operational, creative, or logistical needs across teams
Fulfill other requests as needed by the Influencer Marketing and Social Media teams, ensuring flexibility and responsiveness to time-sensitive or last-minute needs

Skills

Key technologies and capabilities for this role

Social MediaInfluencer MarketingContent CreationUGCCreative BriefsTrend AnalysisCampaign ManagementAsset ManagementContent QAPlatform Best Practices

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

What salary or compensation does this role offer?

This information is not specified in the job description.

What key skills are needed for the Social Media Specialist role?

The role requires creativity, detail-orientation, proactivity, passion for social storytelling and creator culture, trend awareness in social platforms, youth culture, fashion, and digital storytelling, plus strong collaboration skills.

What is the work environment like at Skechers?

The role is in a collaborative, fast-paced environment where you'll work closely with Social Media, Influencer Marketing, Retail, Digital, Production, and Advertising teams.

What makes a strong candidate for this Social Media Specialist position?

Strong candidates are creative, detail-oriented, proactive individuals passionate about social storytelling, creator culture, digital trends, and who excel in collaboration while staying immersed in social trends.