Social Media Manager & Content Creator at Good American

Los Angeles, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, Social MediaIndustries

Requirements

4 to 6 years of experience in social media, content creation, or digital marketing within fashion, beauty, or lifestyle
Deep understanding of TikTok, Instagram, and short-form content trends
Skilled in video editing and creative storytelling, with experience in CapCut, Adobe Suite, or similar tools
Strong writing skills with the ability to craft sharp, engaging, and brand-aligned copy
Experienced in developing creative briefs, providing direction, and executing end-to-end content
Comfortable both behind and in front of the camera when needed
Excellent organizational skills, ability to manage multiple projects, and thrive in a fast-paced, collaborative environment
Confident interpreting analytics and using insights to guide strategy and improve performance
Onsite four days a week

Responsibilities

Develop and execute the brand’s social media strategy across TikTok, Instagram, and emerging platforms to drive engagement, growth, and awareness
Create and edit social content including short-form videos, trending sound integrations, behind-the-scenes moments, and campaign storytelling
Write and edit compelling, brand-right copy for captions, video text, and storytelling across all platforms
Provide creative direction for shoots and day-to-day content, giving clear briefs and feedback to designers, videographers, and editors
Manage the social calendar and collaborate cross-functionally with influencer, PR, and performance marketing teams to align content with product launches and key brand initiatives
Identify cultural moments and trends that ladder up to the brand narrative and resonate with our audience
Track, analyze, and report on KPIs including engagement, reach, growth, and content performance to inform ongoing strategy
Oversee community engagement and ensure the brand voice remains consistent across all channels

Skills

TikTok

Instagram

Content Creation

Video Editing

Copywriting

Social Media Strategy

Trend Analysis

Creative Direction

Social Calendar Management

KPI Analysis

Influencer Collaboration

PR Coordination

Good American

Fashion brand offering inclusive women's apparel

About Good American

Good American provides a variety of clothing designed for women of all shapes and sizes, including premium denim, swimwear, and bodysuits. Their products focus on fit and style, catering to modern women who want high-quality apparel that enhances their confidence. The company differentiates itself by emphasizing inclusivity and sustainability, having achieved B Corporation Certification. Good American operates a direct-to-consumer model, allowing for better control over customer experience and offering flexible payment options.

Culver City, CaliforniaHeadquarters

2016Year Founded

$1.3MTotal Funding

DEBT_PPCompany Stage

Consumer GoodsIndustries

201-500Employees

Social Media Manager & Content Creator at Good American

Requirements

Responsibilities

Skills

Good American

About Good American

Risks

Increased competition in the premium denim market may impact market share.

Rapid retail expansion could strain resources and affect product quality.

Reliance on celebrity endorsements poses risks if partnerships don't resonate with audiences.

Differentiation

Good American emphasizes inclusivity with a wide range of sizes and styles.

The company holds B Corporation Certification, ensuring high social and environmental standards.

Direct-to-consumer model allows control over brand and customer experience.

Upsides

Recent retail expansion increases brand visibility and customer accessibility.

Partnership with H&M enhances brand reach and inclusivity efforts.

Celebrity endorsements boost brand recognition and appeal to diverse audiences.

Social Media and Marketing Specialist

Content Marketing Specialist

Digital Marketing Specialist